McCoy’s, the UK’s No.1 ridged crisp brand, is set to give shoppers a bolder taste experience as it introduces an even better texture across its entire range and a stronger flavour across its top-selling packs: Salt & Malt Vinegar, Cheddar & Onion, Original and Paprika. On-shelf from February, the upgrade builds on the momentum of […]
Yes, you heard that right, crisp brand Pringles has launched a limited run of scented candles for the festive season. Pringles has created 500 scented candles in three flavours that will be sent to pre-selected people to test out ahead of a potential wider launch in 2016. The candle scents include cheesy cheese, Texas BBQ […]
Premium crisps brand Tyrrells has launched the first advertising push in its 13-year history, as it seeks to boost sales and build on its position as the UK’s fastest-growing crisp brand. To date the brand has focused its marketing efforts on PR and what the company’s chief executive has referred to as “packvertising”. But now, […]
Following nearly three months of competition, Lay’s potato chips – one of the marquee brands from PepsiCo’s Frito-Lay division – announced Lay’s Kettle Cooked Wasabi Ginger flavored potato chips as the winner of this year’s Lay’s “Do Us A Flavor” contest. Meneko Spigner McBeth, who submitted the idea for Lay’s Kettle Cooked Wasabi Ginger flavored […]
Crisps brand Walkers while finalizing its UK campaign “Do Us a Flavour,” launched in January, to select one winning crowdsourced flavour among six finalists, installed three vending machines — one in Clapham Junction and two in Oxford Street of London — To distribute packs with the new flavours for free. The “trick” of these machines […]
The UK’s number one ridged crisp is bringing the authentic taste of the BBQ to snacks aisles this summer with the launch of its New McCoy’s Fire Pit Sizzlers – a new range of crisps that deliver a superior taste for the perfect male snack. McCoy’s Fire Pit Sizzlers consists of three mouth-watering new flavours […]
Lay’s potato chips, one of the marquee brands from PepsiCo‘s Frito-Lay division, announced the four finalist flavors in its Lay’s “Do Us A Flavor” contest. Lay’s Cappuccino, Lay’s Cheddar Bacon Mac & Cheese, Lay’s Kettle Cooked Wasabi Ginger and Lay’s Wavy Mango Salsa flavored potato chips were selected as finalists from the more than 14 […]
Greenwich Design has redesigned the packaging for Tavern Snack’s crisps, giving a more focused, adventurous, modern style to the range. The new-look packaging is aligned with Tavern’s nut range, which Greenwich redesigned last year, along with Tavern’s brand identity, introducing a totally revamped look and feel for the brand as part of a wider brand […]
Cape Cod Potato Chips, known for kettle-cooked potato chips with a ridiculously good crunch, adds two savory new cheese varieties to the snack aisle with the launch of Buffalo Cheddar Waffle Cut and 40% Less Fat Aged White Cheddar & Sour Cream. “At Cape Cod we’re always looking for enticing new flavor combinations that complement […]
Lay’s potato chips, one of the marquee brands from PepsiCo’s Frito-Lay division, is expanding distribution of Lay’s Air Pops crisps to even more markets across the U.S. With 50 percent less fat than regular potato chips, Lay’s Air Pops crisps are a delicious and airy snack that delivers big taste. To celebrate the expanded distribution, […]