To commemorate the fifth anniversary of IKEA’s Shinmisato branch in Japan, the furniture giant introduced blue and yellow ice-cream, much to the chagrin of customers. The ice-cream is colored like the Swedish flag, alluding to the country IKEA originated from. Many failed to see that this was a branding strategy, calling the colors unnatural enough […]
Bright peach flavor combined with the sweet flavor of honey is delivered in the rich, velvety yogurt customers expect from The Greek Gods brand. This new flavor will be available in a convenient 24 oz. tub—ideal for sharing with the entire family. Divine on its own—it is delicious with fresh fruit or granola or instead of […]
As excitement builds for the world’s biggest winter sports event in February, there are two stories about athletes that already stand out. The first is a tale of fearlessness and perseverance. The second is one of determination and redemption. https://www.youtube.com/watch?v=PESErrYvC9c Both are stories that show how drive and ambition are built with the power of […]
Dubliner, Kerrygold‘s most popular cheese in the U.S., is now available in convenient, cracker-size slices to satisfy consumer demand for healthy, good-tasting snacking choices. A mature cheese with elements of a fine Cheddar, nutty quality of a Swiss and the piquant bite of aged Parmesan, Dubliner is crafted in Ireland with milk from grass-fed cows […]
Trying to find fun new ways to give your kids a lunch that is trade-proof? Newly reformulated Yoplait Go-Gurt yogurt is a great choice to add to lunches for a number of reasons — no high-fructose corn syrup and has natural flavours and colours. Just the same great taste and fun only Yoplait can deliver […]
Nestlé has invested £18 million to extend its ice cream factory in Egypt, one of the company’s biggest ice cream markets in the world. Nestlé began selling its products in Egypt over 100 years ago and the investment in new manufacturing lines will help meet growing demand for Nestlé and Dolce brands. Demand for ice […]
Ron Burgundy isn’t the only one who loves scotch. In honor of the upcoming movie “Anchorman 2: The Legend Continue,” Ben & Jerry’s ice cream has unveiled a dessert themed around Will Ferrell’s titular character’s drink of choice. The limited-edition Ron Burgundy’s Scotchy Scotch Scotch is devoid of actual alcohol, but is is a mix of […]
http://www.youtube.com/watch?v=Km8SIURSrQ4 First Milk has launched a £1m advertising campaign for the Lake District Dairy Co. featuring the voice of Julie Walters. The TV ad, created by Glasgow-based agency Frame in conjunction with Th1ng and The Gate, introduces ‘The Land of Milk and Bunny’ and characters Cow and Bunny, with Walters providing the voiceover for Cow. […]
Red Mango, one of the fastest-growing yogurt and smoothie chains in America, will open its newest location in the Philadelphia International Airport in late October as part of the Terminal F expansion and renovation project. “We are very excited to bring Red Mango to passengers at Philadelphia International,” said Andrea Hachem, president and CEO of […]
BrandOpus has created new designs for Clover spreads, with new branding using a ‘countryside horizon’ graphic. The consultancy began work on the project in April this year, having previously worked with parent company Dairy Crest on previous projects including Country Life butter. BrandOpus created a new identity that aims to appeal to new consumers, while […]