Recent sampling events at Southern California Costcos gave consumers a taste of new Ehrmann Mixim Greek fat-free yogurt and the opportunity to choose their “flavorite.” Customers were given samples of six different flavour combinations of creamy, smooth plain Mixim Greek yogurt packaged with two separate toppings and asked to choose their favourite. The results are in, as […]
The choice of yogurts can be overwhelming for consumers, so the editors of Real Simple Magazine took it upon themselves to find the “cream of the crop.” They tasted more than 100 yogurts and in the May issue revealed their top picks “from Greek to goat.” The results are in and Redwood Hill Farm & […]
Blue Chip, the leading promotional marketing agency with offices in Manchester and London, has created a campaign partnership between cheese brand Pilgrims Choice and the UK’s best loved talent show Britain’s Got Talent. The show returns to ITV this weekend with judges Simon Cowell, Amanda Holden, Alesha Dixon and David Walliams. Pilgrims Choice, which positions […]
The Artisan Cheese Fair – which began in the Market Town of Melton Mowbray four years ago – is now the largest gathering of traditional cheese makers in the country. More than 200 regional specialities from over 25 counties across the British Isles and as far reaching as Fife in Scotland, County Carlow in the […]
Danish chocolate milk brand Cocio is hitting the streets of London for its first UK campaign, with targeted sampling activity to generate intrigue around the brand. Activity kicked off on Friday 4th April, led by Space. As lead BTL agency for Cocio, which is owned by dairy company Arla, Space is responsible for delivering a […]
Baskin-Robbins, the world’s largest chain of ice cream specialty shops, is excited to welcome your friendly neighborhood Spider-Man to its restaurants and the arrival of The Amazing Spider-Man 2 to the big screen on May 2. Starting this week, Baskin-Robbins, in collaboration with Sony Pictures, brings the spirit of The Amazing Spider-Man 2 to participating […]
Blue Chip, the leading promotional marketing agency, has developed a strategic partnership for its client MU (owned by Adams Foods) with 20th Century Fox and the film Rio 2, the much anticipated sequel to the smash hit animated movie. Families will be re-united with Blu, Jewel and their three kids in this Amazonian adventure, the […]
Russian designer Olga Mosina of Brandiziac, has created a fun illustrated packaging for a line of milkshakes by the “3 Korovy 2 Kota” brand, which translate to “3 cows and 2 cats”. Inspired by the brand’s very descriptive name, the designer decided to create an animal character for each flavor—the three fruit flavors are represented […]
Powerful Yogurt announced its plans to unveil two new product lines – Powerful Yogurt Protein Bars and Powerful Yogurt PLUS+ – at Natural Products Expo West, March 7-9 in Anaheim. Both product lines will be available for order at Expo West booth 8017. The Powerful Yogurt Protein Bar is the first protein bar with yogurt […]
Ben & Jerry’s has been committed for more than three decades to an ambitious three-part mission: not just making the world’s best ice cream, but also supporting progressive causes and sharing its success with all stakeholders — employees, distributors, customers, cows, more cows, everybody. This tell-all tale shows that despite all the fun and amazingly […]