Famous the world over, the iconic Guinness tulip glass was designed to perfect proportions to pour the perfect pint. The signature glass every Guinness is poured in is as famous and iconic as the drink itself. Guinness drinkers expect their Guinness to be served only in its rightful glass. Guinness wanted to be true to […]
Mystery Ltd.’s latest innovative casual dining concept has taken contemporary European lifestyle to Kazakhstan, with the launch of The Crepe Café, a modern classic crêperie in the heart of the Kazakh capital, Astana. Kazakhstan has a hunger for modern, European style cuisine and western dining trends, and the Crêpe Café concept is perfect for the aspirational, fashionable […]
McCann New York tapped into the spirit of giving this festive season to produce a clever packaging for Belgian chocolatier brand Godiva. ‘The Box that Keeps Giving’ takes after the style of Russian nesting dolls, where upon opening the main package, you find two individual boxes–one for keeping and one for giving to someone else. The recipient […]
Specialist label maker Royston launched its new brand identity at the Spirits Summit in Edinburgh, with design by Nude Brand Creation. Royston boasts 30 years of experience in producing beautiful labels, but wanted to broaden its reach in the premium drinks market with the help of a more luxurious brand identity. Reflecting craftsmanship Royston is […]
Design house Mystery Ltd. was commissioned to help take a hugely popular healthy food kiosk concept in London’s Canary Wharf and redefine it as a scalable QSR format. The brief included the design of the brand identity, interior design scheme and takeaway packaging. Grateful Kitchen has been designed to provide all-day fresh, healthy, contemporary and affordable […]
Integrated branding agency Ragged Edge has developed a bold brand and visual identity for Hipchips, London’s first gourmet crisps restaurant, which launched in Soho this month. Ragged Edge delivered the brand positioning and strategy alongside a visual and verbal identity. The agency then brought the brand to life through packaging and signage, helping the trailblazing […]
Fast food brand Taco Bell recently unveiled its first revamped logo–created by Lippincott and the Taco Bell’s internal design team TBD–in 20 years, in time for the opening of its new Las Vegas flagship restaurant. According to the brand, it’s undergoing an “evolution”, in which this fresh identity reflects the company’s new “one size doesn’t […]
Specialist brand design agency, BrandOpus has created a new brand identity and pack design for Kingsmill. As competition continues to increase within the category, Kingsmill is the UK’s fastest growing major bread brand, however the brand still needed to define a clearer proposition in order to help differentiate it from the competition and achieve greater […]
Brand Design Agency BrandOpus has released its list of five commandments one should follow while branding for confectionery brands: Source: BrandOpus
In several redesigned Teavana specialty retail stores, loose-leaf teas are boldly displayed in large glass cylinders for customers to see and smell as partners (employees) help them create custom blends. “We’re bringing tea closer to our customers, immersing them in a hands-on tea experience,” said Bill Sleeth, vice president, Starbucks Store Design. “Making tea completely accessible […]