McDonald’s Kicks-Off FIFA World Cup With First-Ever Global French Fry Packaging Redesign

McDonald’s Kicks-Off FIFA World Cup With First-Ever Global French Fry Packaging Redesign

Customers around the globe will soon notice something different at McDonald’s. The brand will change the look of its iconic red French fry packaging globally with bold, new artwork to celebrate the upcoming FIFA World Cup in Brasil. In addition, the new fry boxes will be the key to “unlocking” a new Augmented Reality (AR) […]

Starbucks Barista in London Creates Elaborate Cup Art for a Few Lucky Customers

Starbucks Barista in London Creates Elaborate Cup Art for a Few Lucky Customers

The British Museum is home to about 8 million pieces of work that illustrate and document the story of human culture. A Starbucks store across the street from the central London museum is home to a much smaller display of a French artist’s work. Gabriel Nkweti’s canvas is a grande-sized Starbucks paper cup. He’s been […]

Edible Modern Art: Beautifully Designed Chocolates Look Like Colorful Paintings

Edible Modern Art: Beautifully Designed Chocolates Look Like Colorful Paintings

Mexico-based Unelefante, a delightful online gift store that turns “the ordinary into extraordinary experiences”, has teamed up with Chef Jorge Llanderal and his family to created a collection of beautifully designed chocolate bars that look like brightly colored paintings. Made with a high cocoa content, these chocolate bars are definitely not your average supermarket variant—the […]

Starbucks Invites You to Decorate its Iconic White Cup

Starbucks Invites You to Decorate its Iconic White Cup

Imagine a Starbucks iconic white cup covered in pink hearts, colorful zig zag lines or an artistic sweep of shapes encircling the green Siren logo. Taking a cue from customers who have been doodling designs on cups for years, Starbucks is launching a White Cup Contest. The contest encourages customers in the U.S. and Canada to decorate […]

Campari Presents The 2014 Art Labels

Campari Presents The 2014 Art Labels

Campari presents the new Art Labels limited edition, a modern reinterpretation of a number of works by Fortunato Depero, one of the most representative artists of the Futurist movement who had a long association with Campari. Three collectible labels are the protagonists of the Campari limited edition and summarize three moments strongly related to the […]

Captain Scrapped as Birds Eye Launches New Branding

Captain Scrapped as Birds Eye Launches New Branding

Birds Eye frozen food brand is launching new branding and packaging, part of a £60 million Europe-wide brand relaunch. The relaunch from parent company Iglo Group will see the introduction of a new logo and packaging, designed by JKR, according to Birds Eye. A new advertising campaign launched March 3 by Havas Worldwide sees brand […]

Mystery & Smithfield Launch Premium Quick Service Restaurant

Mystery & Smithfield Launch Premium Quick Service Restaurant

Mystery is delighted to announce the launch of ‘Smithfield‘, an exciting new Quick Service Restaurant venture founded by David Haimes, the former MD of ‘Itsu‘ and CEO of ‘Obika‘. “Mystery are a great partner, helping us create the Smithfield brand. The team understand exactly what we are trying to achieve and have worked very closely […]

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