Vocation is a pioneering craft brewery whose bold, distinctive beers enjoy huge success in retailers, bars and restaurants UK-wide, and beyond. With their place in the craft beer market firmly established, Vocation asked Robot Food back to design their new craft lager range. Lager has been out of the spotlight for a while due to […]
Debuting at the 2017 Craft Beer Rising Festival held in London’s Brick Lane, Hoppy Seabird is a new range of craft beers from Swansea, Wales-based Gower Brewery. Launching as an initial range of three bottled lines – an APA, an IPA and a lager – with a fourth, a silky oatmeal stout, to follow shortly […]
Which style should you go with? As a brand, you can either choose to create packaging that is bursting full of colour or the complete opposite with a stripped back minimalistic design. This decision heavily depends on what you want your brand to portray and your positioning within the market. Today we will be looking […]
Strategic brand and packaging design agency Bulletproof has created a new global brand identity and packaging design for meat-free brand Quorn as part of a £10m relaunch. Bulletproof was appointed to the project in August 2016 by brand owner Quorn Foods. Founded in 1985, Quorn has grown to be the leading meat-free brand in the […]
Hellmann’s mayonnaise has updated it brand positioning and identity to reflect a more ‘natural’ direction as consumers continue to look or products that are natural and sustainably sourced. Supported by a £7m marketing campaign, the brand relaunch will see a new pack design roll out across its full mayonnaise portfolio, featuring a more contemporary, “deli-inspired […]
Bertolli have launched new Bertolli with butter & olive oil infused with Lemon & Chilli flavour, to excite the avid home-cook and encourage versatile cooking in a convenient way. Seeing an opportunity in the market to introduce a premium food product for the ever-busy consumer, Bertolli have launched a new Italian inspired, flavour infused blend […]
Stacy’s Pita Chips is honouring Women’s History Month with artsy limited-edition bags that pay homage to artwork and signs that women have created throughout history. A limited number of bags, which were created in partnership with Goodby Silverstein & Partners, are available for free at StacysStandsWithYou.com. For each person that registers to receive a bag, […]
Ryvita, the company behind the original flatbread Thins, has announced it will roll out its new unique redesign throughout February and March. Scheduled to start hitting shelves this week, the bold new design was developed by award-winning branding consultancy Coley Porter Bell. Charged with solidifying Ryvita Thins’ leadership in the flatbread market, Coley Porter Bell […]
Strategic brand design agency BrandOpus has worked with family favourites, Birds Eye, to create new packaging for their entire chicken portfolio. The frozen chicken category is in decline, concerns over quality has seen mums looking outside of the category to feed their families. Birds Eye came to BrandOpus with an ambition to revive the frozen […]
Ambrosia means ‘food from the gods’ and it was back in 1917 that Alfred Morris opened the doors of his Ambrosia factory in Devon. One hundred years on, Ambrosia is celebrating their landmark birthday by giving away 100 prizes every month throughout 2017, and asked Robot Food to design special centenary packs. The designs needed […]