McVitie’s in £12m Brand Relaunch With JKR

McVitie’s in £12m Brand Relaunch With JKR

United Biscuits is relaunching its McVitie’s biscuit brand in a £12 million marketing push. The brand campaign aims to evoke ‘the emotional role biscuits play in our lives’. The project sees all United Biscuits sweet products (with the exception of Go Ahead!) brought under the McVitie’s brand. This will include Penguin Bars and Jaffa Cakes. […]

A Peek Into Coca-Cola’s Sleek & Modern New Offices In Colombia

A Peek Into Coca-Cola’s Sleek & Modern New Offices In Colombia

When designing new offices for a brand as iconic as Coca-Cola, it would be tough to create a space that is contemporary yet pays homage to its rich heritage. However, AEI Architecture and Interiors seems to have pulled it off with the new headquarters for the soda giant’s operations in Colombia—according to the architectural firm, […]

McDonald’s Revamps Online Menu Design

McDonald’s Revamps Online Menu Design

Fast food company McDonald’s has recently redesigned the menu portion of their website, and it is a design treat to the eyes. The redesigned Full Menu Explorer features the complete McDonald’s menu, with every item laid out entirely on a single, endless scrolling page of their website. Everything from the Big Mac to the Sundaes […]

Sydney’s Workshop Aims For Australia’s Largest Soft Drink Launch For Lipton

Sydney’s Workshop Aims For Australia’s Largest Soft Drink Launch For Lipton

Sydney creative agency Workshop has unveiled what it describes as one of Unilever Australia‘s largest ever soft drink launches. Its campaign for Lipton Ice Tea Sparkling is aimed at challenging the biggest brands in the category. “As we were launching a new product we wanted to create something that would stand out in a category […]

Sol and Space Give London Bars a Makeover

Sol and Space Give London Bars a Makeover

Heineken-owned super premium packaged beer Sol is installing permanent branded areas in flagship London bars as part of its ongoing below-the-line activity to celebrate the new ‘Espiritu Libre’ proposition. The initiative, led by agency Space, is designed to bring the new brand positioning to life and generate trial and visibility for the product, targeting its […]

Biscuit Brand ‘Tim Tam’ Goes Tech For Fan Poll

Biscuit Brand ‘Tim Tam’ Goes Tech For Fan Poll

Legendary biscuit brand Tim Tam has launched a campaign for its new Chocolicious Bites with a creative designed by DDB and executed by MEC and Social Ally. It focuses on an interactive consumer poll utilising real-time technology, offering fans a year’s supply of Tim Tams. The campaign launches online via Facebook. “Real-time communications is the […]

Jose Cuervo Set to Bring the Day of the Dead to Selfridges

Jose Cuervo Set to Bring the Day of the Dead to Selfridges

Jose Cuervo has announced a partnership with Selfridges to celebrate the iconic Mexican festival Day of the Dead. The tequila brand has collaborated with creative luminary Lauren Baker to unveil a window concept in Selfridges London Oxford Street store, as well as launching a limited edition bottle and holding a series of skull workshops led […]

Experiential Campaign Puts Two Metre Tall Chip Packs in Retail Space

Experiential Campaign Puts Two Metre Tall Chip Packs in Retail Space

Ooh Media has unveiled an experiential brand campaign for Kettle’s Chunky Chips, converting over 60 shop units into gigantic packets of chips and audio enabled panels. The event includes the placement of 2 metre tall Kettle Chunky Chip packets.  The creative was designed by Scarlet Design. “It used to be that special builds were few […]

BrandOpus Creates New Look For Clover

BrandOpus Creates New Look For Clover

BrandOpus has created new designs for Clover spreads, with new branding using a ‘countryside horizon’ graphic. The consultancy began work on the project in April this year, having previously worked with parent company Dairy Crest on previous projects including Country Life butter. BrandOpus created a new identity that aims to appeal to new consumers, while […]

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