Diageo is taking aim at white rum drinkers with the launch of a £1m for its Captain Morgan brand. White rum remains the largest rum segment with a 41 per cent value share and Captain Morgan is hoping the new marketing push for its latest variant will drive mass awareness, and build on the brand’s […]
Diageo has kicked off an anti-drink driving push for its Johnnie Walker brand in conjuction with the Department for Transport’s THINK! campaign and McLaren Honda F1 stars including Jenson Button. The initiative comes as Johnnie Walker celebrates its tenth year sponsoring McLaren and is part of the brand’s global Join the Pact campaign, which aims […]
For the newest limited edition release of Tanqueray, the juniper-forward Tanqueray Bloomsbury gin, Master Distiller Tom Nichol drew inspiration from a recipe created by Charles Tanqueray’s son, Charles Waugh Tanqueray. In 1868, when Charles died, his son Charles Waugh Tanqueray took over his business. He was only 20 years at the time, but was a […]
Diageo has launched a digital out-of-home (OOH) campaign for its Pimm’s brand which activates once the weather reaches 21 degrees. Planned by Carat and Posterscope, the weather-activated campaign runs across a combination of 12 of Ocean Outdoor’s premium screens in London and Birmingham, Thursdays to Sundays during peak commuter periods. Using scheduling and formatting data […]
Just in time for Memorial Day weekend and the impending Entourage movie opening on June 3, Johnnie Walker Scotch whisky – together with character Johnny Drama – has created a new animation to remind people to get home safe from their festivities. The 60 second video is part of the brand’s partnership with Entourage, the […]
Johnnie Walker Scotch and Entourage fans can “hug it out” with excitement. The world’s leading Scotch whisky has partnered with the highly anticipated feature film from Warner Bros. Pictures, Home Box Office and Rat-Pac Dune Entertainment to debut a new chapter in the Entourage storyline: the short film “Johnny for Johnnie.” Like the Johnnie Walker […]
Diageo has resurrected its Pimms Vodka Cup version after members of the prestigious City of London Club lobbied the drinks manufacturer to re-instate it. The drinks manufacturer bowed to consumer pressure after it was subjected to letters, tweets and emails from fans of the Pimms vodka variant after Diageo discontinued it. Following requests to bring […]
On March 1, in the heart of central London at Hyde Park Corner, the makers of Haig Club Single Grain Scotch Whisky and brand partners David Beckham and Simon Fuller welcomed guests to the first evening of Haig Club London – a week long residency at the Wellington Arch which has transformed the iconic landmark into […]
Diageo premium vodka brand Cîroc is targeting Instagram users with a video and ‘cinemagraph’ campaign on the social media network. The six-week marketing push kicked of February 27 and comprises three 15-second videos and two ‘cinemagraphs’ (animated stills typically published as Gifs). Diageo Reserve claims the campaign is the first on Instagram to run video […]
Alcohol giants Diageo and Thin Film Electronics ASA, a global leader in the development of printed electronics and smart systems, will look to completely change the role of a bottle in the consumer experience, with a prototype Johnnie Walker Blue Label “smart bottle” that will be unveiled at Mobile World Congress, taking place in Barcelona on […]