At 10.04pm on a dark October night, the Harp Angel – dressed as a mad scientist – caught the ride of a lifetime after ziplining from Belfast’s iconic Gasworks clock tower, in a nod to an ’80s sci-fi classic. Waiting to pick him up in his two-seater car was ‘Marty’, a west-Belfast taxi driver with […]
Known for its inventive flavour portfolio, Smirnoff Electric spirits are unlike anything the brand has ever created. Perfect for the chilled shot occasion, a typically high energy part of the night, Smirnoff Electric spirits are designed to bring people together and give everyone’s taste buds a jolt with four intense flavours – Berry, Apple, Mandarin […]
Partygoers be prepared to hit the deck and have a serious ‘Blast’ because ‘shots’ are about to be released. Captain Morgan is on a mission to shake things up and increase the level of excitement with Captain Morgan Cannon Blast – the ‘shot to end all shots’ and the unmistakeable signal that fun is about […]
Buchanan’s, the award-winning Scotch whisky, introduces new packaging for three of its four blends: Buchanan’s DeLuxe, Buchanan’s Master and Buchanan’s Special Reserve. Buchanan’s Red Seal will follow in 2016. Buchanan’s is the largest premium Scotch brand in Latin America and has experienced ten-year double-digit growth in the U.S. while doubling its share over the past […]
Guinness is hoping its global might will help penetrate the hard to win over South Korean market as it launches a new ‘category transforming’ campaign #TasteofBlack. The bulk of the beer market in South Korea is currently dominated by local lagers, something the Diageo-owned brand is hoping the campaign will turnaround. With a focus on […]
For nearly 200 years the driving force behind the world’s leading Scotch whisky brand has been its pioneering and innovative spirit. The Johnnie Walker brand continually strives to create new blends of the highest quality. It is in this tradition that Johnnie Walker will introduce its newest Scotch whisky: Johnnie Walker Select Casks – Rye […]
In celebration of its launch of the new Joy Will Take You Further campaign, the largest global campaign for Johnnie Walker to date, the whisky brand last night hosted an exclusive event at the New York City headquarters of The Explorers Club, the world-famous non-profit organization. The evening featured household names, renowned explorers and the […]
By bringing Guinness-style nitrogenation to an IPA, the Irish brewer has created a hop-forward India Pale Ale with the qualities of a classic Guinness pint — namely balanced flavour and aroma, creamy mouthfeel and a perfectly formed and long-lasting head of dense bubbles. Made in Dublin, Ireland at St. James’s Gate, Guinness Nitro IPA is […]
Johnnie Walker launches its largest ever global marketing campaign. The campaign will activate simultaneously in more than 50 countries and will reach nearly 270 million consumers around the world within the first weeks of launch. ‘Joy Will Take You Further’ is an evolution of the brand’s famous ‘Keep Walking’ campaign and represents a new perspective […]
Global icon and Haig Club business partner David Beckham and long-time friend and entrepreneur Simon Fuller hosted a star-studded private event for Haig Club Single Grain Scotch Whisky in Miami on September 15. The event marks the second in a series of extraordinary pop-up experiences in stylish cities around the globe where Diageo’s Haig Club […]