Bum Bags have long featured in the outfit of Brazilian revellers during Carnival. Smirnoff Ice is launching a perfect model for those partying on the streets: the Bum Bag Cooler. This dream product comes with an insulated pouch that fits two Ice cans plus ice. A fashion icon of the 1990s, Bum Bags are back. […]
Brand design agency Vault49 unveils limited-edition designs for Smirnoff Ice to help it connect with Latin America’s growing culture of taking the party to the streets. The vibrant and colorful on-pack designs take inspiration from popular musicians and music genres that resonate with this audience, and position Smirnoff Ice as a catalyst for good times. More broadly, […]
Pantone has recognised that ‘Sevilla has a special colour’: #FFAB60 has been certified as the colour of the Andalusian capital. The project for the search of this colour it has been developed by PS21 for the launch of the new gin ‘Tanqueray Flor de Sevilla’. The creative and strategic challenge was to emotionally connect the […]
Guinness has told the story of two rugby-loving sisters fighting for opposing factions to mark its sponsorship of the Women’s Six Nations. In an ad called ‘Sisters’, the brand follows the real-life story of rugby stars, sisters, Harriet and Bridget Millar-Mills, who represented opposing England and Scotland national teams in 2013 – a battle of the […]
Egg Films’ Dani Hynes and McCann 1886 have collaborated on a TVC unpinning a new campaign for Diageo brand Johnnie Walker that both commemorates and celebrates the ambition and determination of South Africans who have made it to the top of their fields. The creative directors at McCann 1886, Theo Egbers and John Withers, were inspired […]
Guinness launches its new global responsible drinking campaign to encourage moderation amongst the millions of fans who’ll be enjoying the 2019 Guinness Six Nations – kicking off on Friday, 1st February. Swapping beer for a glass of water now and then can help you to moderate your drinking. But the trouble is – not everyone […]
The #WomensWave is coming. Jane Walker is showing up at the 2019 Women’s March on Saturday, January 19th in Washington D.C. to celebrate the many messages of optimism and empowerment that come to life in the incredible signs for the march. The Striding Woman icon will walk with the millions of people who march around […]
In recent years, Bulleit Frontier Whiskey has partnered with its friends on the cultural frontier to create awe-inspiring projects through its Frontier Works platform. From the first ever tattoo billboard collaboration, to the rebirth of neon, and let’s not forget the groundbreaking impression art works, Bulleit Frontier Works is a series of projects and collaborations with modern cultural […]
Tanqueray has unveiled a multi-million global campaign titled ‘Unmistakably Tanqueray’ which aims to bring attention back to taste and the flavour of its gins. The gin producer has placed taste at the focal point of the campaign to communicate that the flavour of the gin is so distinctive, you don’t need to see the iconic […]
Smirnoff recently released four booze-filled glass ornaments. The limited edition ornaments contain the brand’s signature No. 21 vodka. They baubles hold 750 mL and cost about $12.99 each, depending on location. Smirnoff is officially getting into the holiday spirit with their latest release— oversized decorative ornaments that are filled with booze. The alcohol brand recently unveiled […]