Oreo is the latest brand to jump on the virtual reality (VR) bandwagon with a film that takes viewers on a whimsical tour of its ‘Wonder Vault,’ the magical place where its cookie flavours are dreamed up. In the film, viewers are walked through what looks like a VR version of Candy Land to see […]
United Biscuits has announced the launch of two brand new initiatives as part of its sweeet campaign; the latest ad in the iconic sweeet series and the McVitie’s iKitten app – the first digital initiative of its kind for Britain’s best-loved biscuit brand. The new advert, an extension of the current two year campaign, has […]
Cognac brand Martell in partnership with creative agency AKQA, has created packaging that transforms into a virtual reality (VR) headset to take fans on a journey from Cognac to Shanghai. The packaging for the limited edition ‘La French Touch’ Martell cognac can be made into a Google Cardboard VR headset and when combined with rendering software […]
Pepsi Max is of the first UK brands to partner with Snapchat to bring Sponsored Lenses to users. The drinks giant is turning selfies into ads for its ‘Chelfie’ Valentine’s Day push. Available for 24 hours on 14 February, the drive will see users give their pictures “a cherry-flavoured” makeover. A special effect filter will superimpose […]
Diet Coke fans can get their hands on millions of uniquely designed 12-oz. glass contour bottles starting Feb. 1. The first-of-its-kind IT’S MINE program extends the brand’s “Get A Taste” campaign by celebrating fans’ unwavering love for the great taste of Diet Coke. Fans can purchase their own Diet Coke IT’S MINE bottle for a […]
Customer engagement agency Havas helia has worked with IBM Watson to capture the mood of the nation during the New Year party season to create a world first – a beer that tastes of joy and optimism. Data experts at Havas helia analysed thousands of New Year related messages on social media and matched them […]
In a break from product-based advertising, KFC this weekend launches its first-ever major brand campaign in Australia, aimed at bringing its values to life and connecting customers to the ethos of its founder, Colonel Sanders. Based on a saying from the Colonel that ‘life should always be finger lickin’ good’, the new campaign developed by […]
KitKat sounds like “kitto katsu,” which means “surely win” in Japanese. That’s made the chocolate bar from Nestlé a popular gift for students studying for university entrance exams, as a way to give them some encouragement during what is surely one of the most stressful times in a young person’s life. Building off its award-winning KIT […]
Domino’s has bolstered its social-media presence by rolling out on messaging service Snapchat. The pizza-delivery brand will promote its tie-up for 24 hours as a Snapchat Story, with the platform carrying a short video ad created by agency Iris. The “dough to door” film charts the journey of a pizza-delivery driver who encounters an alien […]
hungryhouse.co.uk has launched the second instalment of its winning Tap & Taste TV campaign, owning the real meaning of takeaway and sticking to their brand direction with the continued focus on quality food and enjoyment together with friends in a flatshare environment. The online food ordering platform has introduced Chinese as the cuisine following the […]