Ballantine’s has unveiled brand positioning aimed at associating the Scotch whisky brand with authenticity, self-belief and conviction. ‘Stay True’ will begin rolling out across key markets from October. The campaign will be spearheaded by a TV spot and will also run across press, outdoor and online media. The activity features a number of ‘Stay True’ […]
http://www.youtube.com/watch?v=hPIEGKWQky8 In a first for mega brand KFC, DT – part of Ogilvy Australia and STW – has created the first branded mobile app for the fast-food giant directly targeting the young adult market. KFC’s Snack! In the Face campaign combines the three loves of its core target audience (primarily male within 16-24yo age group) […]
The Lunchbox Fund, a non-profit organization dedicated to providing a daily meal for orphaned and vulnerable schoolchildren in South Africa, introduces Feedie – the first-ever philanthropy app for foodies. Feedie, the brainchild of The Lunchbox Fund founder, Topaz Page-Green, and creative agency Tribal Worldwide in New York, taps into existing foodie behavior and current technology, […]
Want to get an added competitive edge in the push to look good on social media? JWT Singapore and Berocca have created the Berocca Social Booster widget to give young Singaporeans that extra edge on Facebook, putting them one step ahead amongst the hipsters and lead opinions on social media. Berocca Boost is a performance […]
YouTube is moving ahead with the message that ‘brands should act as publishers’ in Europe, signing up Nespresso as its debut brand partner here, after earlier pilot schemes in the US. Speaking at YouTube’s Brandcast event earlier this week, Dan Cobley, Google’s UK MD, told attendees Nespresso would be the first European partner for the […]
If you were an apple, what type of apple would you be? As peak apple season arrives, the U.S. Apple Association (USApple) helps you get to the core of the matter with AppletizeMe, an online destination that matches your personality traits to your ideal apple variety. Are you a social butterfly? That makes you a […]
AB InBev, Heineken, Molson Coors and Fuller’s are broadening their use of digital in the on-trade to try and create an upfront value proposition capable of wooing drinkers rather than just relying on quirky bar-side marketing “gimmicks”. http://www.youtube.com/watch?v=vlnjXlm2sm0 Beer brands are at the forefront of digital innovation with marketing initiatives such as Facebook apps and […]
This October, Absolut is launching the next instalment in the brand’s iconic limited edition bottle collection, Absolut Originality. Building on its creative heritage, each bottle of Absolut Originality is a one – of – a – kind work of art; each of the four million bottles has an individual design created by adding a drop […]
http://www.youtube.com/watch?v=BfqS_WBwwD0 Grey Goose vodka launched Fly Beyond to tell the remarkable story of how its creator defied expectations in France and throughout the spirits world to create a vodka that would set a standard of luxury in the super premium category. The global integrated marketing campaign of Fly Beyond brings to life the compelling story of the […]
http://www.youtube.com/watch?v=2bEJUpAL3T4 British animator Cyriak has created ‘Polar Party’, a fun, interactive animated ad for Coca-Cola‘s ‘The Ahh Effect’ campaign featuring polar bears, penguins and snowmen that perform crazy stunts when you click on them. According to Coca-Cola, it is meant to embody the “multidimensional feeling of happiness, satisfaction, and delicious refreshment one experiences after drinking […]