Savsé, one of the UK’s fastest growing smoothie brand, is launching Europe’s first ever cold-pressed baby food. My First Savsé will offer parents a deliciously healthy, 100% organic and completely natural baby food that is as good as homemade. Available for babies aged 4 months and over, My First Savsé offers the perfect solution for […]
The Smiley Company have teamed up with Vittel to create an on-pack promotion to help promote the globally recognised water brand’s smaller format bottles in 2017. This exciting partnership will see Smiley’s world famous icons feature on 33, 50, 75 cl and 1 litre bottles in a bid to boost sales and brand awareness. With […]
Diageo is to launch a new premium Blended Irish Whiskey, Roe & Co. The move by alcohol giants into the premium Irish Whiskey category comes as the company announced plans for investment in a whiskey distillery in the once Power Station at St. James’s Gate. The total project investment comes to €25 million (£18.6 million) over […]
Christmas is around the corner and with it, so many people trying to surprise their loved ones. The problem is some people just aren’t good at surprises. Inspired by them, Coca-Cola created Message in a Bottle –a groundbreaking limited edition special cap that allows people to record messages up to 30 seconds long and play […]
The 2016 World’s 50 Best Bars award winners were announced on October 6 and The Savoy’s American Bar have been crowned best bar in Europe and the second best bar in the world behind New York’s The Dead Rabbit. This a fantastic achievement for The Savoy and the American Bar and Bar Manager, Declan McGurk said of their […]
The World Chocolate Masters, hailed as the ‘most challenging and inspiring chocolate competition’ in the world of gastronomy, and the most prestigious title to win for chocolate chefs, is about to kick off its 2017/18 competition with the national pre-selections. For the next two years, the competition will take its contestants and its global base […]
“Can you really ignore what’s in front of your eyes? Because tomorrow it could be me. I could be on a boat with my family and I would like to be helped,” says fisherman Stratis Valamios in Ode to Lesvos, a new documentary film from Johnnie Walker Storyline. This time 12 months ago, Stratis’ life […]
A European court has found in favour of McDonald’s to exert sole usage of the ‘Mc’ and ‘Mac’ prefixes for food and drink brands throughout the continent following a high profile tussle with MacCoffee. Upholding a 2013 ruling that the MacCoffee trademark was invalid the court decreed that the Singaporean company had benefited unduly from McDonald’s […]
Beer brand Desperados, part of the Brau Union brewery group, has launched a vertical video campaign aimed specifically at mobile consumers, one of the first of its kind to be run in Europe. The campaign, developed by mobile ad tech firm YOC, centres around an understitial vertical video ads that enables a full screen display […]
Burger King is engaging its fans in Finland by embracing the national stereotype with a fast food spa. Located downstairs at a Burger King’s Mannerheimintie outlet in Helsinki, the red hot activation allows diners to enjoy a Big Whopper with fries while chilling in a branded dressing gown. The installation has been designed by interior […]