With less than 200 days until Christmas, it’s never too early to get in the holiday spirit! Premium chocolatier Lindt USA is kicking off the holidays six months early by offering chocolate lovers fun ways to get in the holiday spirit this summer. To celebrate the second year of its “Enchanting World of Lindt Chocolate” […]
Coca-Cola has become the most successful World Cup sponsor on social media, reaching 85 million Facebook fans and having the most follows on Twitter. Research carried out as the World Cup drew to a close over the weekend found Coca-Cola’s Facebook fans grew more than any other sponsor during the tournament, up by 2.5 million […]
A Facebook-powered vending machine dubbed The Joy Generator is selecting chocolate based on Australian consumers’ likes and interests and then dispensing bars of confectionery, in a stunt for Cadbury. The Joy Generator enables users to log in to their Facebook profile via the machine, which selects and dispenses a free bar of chocolate matched to […]
Leading Scotch Whisky Brand Label 5, is launching in mid-June an amazing competition through its Facebook pages, the 5” City contest, which invites its worldwide fans to take a 5-second Instagram video of their favourite city, to get a chance to win a round-the-world trip for 2! After the Catch the 5 contest and the […]
HP Sauce is set to ramp up its Movember campaign on social media from tomorrow, 1 November, with the aim of encouraging people to raise money through weekly challenges. The campaign, created by We Are Social, will see HP Sauce introduce a different task for its fans using a bespoke Facebook app, the HP Sauce […]
The UK’s No 1 Modern cider maker Bulmers and global social media agency We Are Social will launch a Facebook campaign this week, to remind fans about the fresh apples that are used to make Bulmers cider. http://www.youtube.com/watch?v=ReFvD19O1kM The Harvestimator, which launches this week on the Bulmers Facebook page, aims to extend Bulmers’ following on […]
Want to get an added competitive edge in the push to look good on social media? JWT Singapore and Berocca have created the Berocca Social Booster widget to give young Singaporeans that extra edge on Facebook, putting them one step ahead amongst the hipsters and lead opinions on social media. Berocca Boost is a performance […]
Lipton Tea, America’s favorite tea brand, has announced the introduction of its new hot and iced tea varieties now available in K-Cup packs for Keurig K-Cup single cup brewing systems. To celebrate the launch, the brand is releasing the Lipton K-Scope app – an interactive application available on Lipton’s Facebook page. Just as Lipton K-Cups […]
Krave has revealed that its ‘tweet when u eat’ campaign has generated a total of 76,498 Twitter and Facebook posts; with eight per cent of those involved saying that they eat the cereal. The research, carried out by Crimson Hexagon using its ForSight system, found 54 per cent of users have engaged with the Krave […]
Unilever-owned snack Pot Noodle has had a post on its Facebook page banned for being “crass and degrading” towards women. The Advertising Standards Authority received two types of complaints about three Piri Piri Pot Noodles ads that appeared on the Pot Noodle Facebook page. It upheld one of the complaints for one of the ads, […]