To explore the true power of kindness, healthy snack bar brand KIND is launching a series of ‘Powered by KIND’ experiences in the UK this summer. Created and run by global brand experience agency Sense, the event activations will feature an innovative kinetic floor that harnesses energy generated either by dancing during DJ sets, or […]
Health and wellbeing snack brand PRO 2GO has announced a major new £5m brand relaunch campaign. The initiative was developed in partnership with creative agency ELVIS. In its biggest push to date, the SCI-MX Nutrition-owned, protein-based healthy snack brand has worked with ELVIS to develop a campaign which aims to drive awareness and trial of […]
Adverts that target children in online video games, apps, social media and other digital platforms are fuelling the obesity crisis and need to be regulated, according to a new evidence dossier published by the World Obesity Federation. Powerful targeting techniques that track children’s online behaviour – including their browsing history, location, preferences, “likes” and even their emotions […]
Summer seems to have finally arrived across the UK, and with it brings the stereotypical tough days on public transport. Every morning and evening, commuters have to dodge rammed tube carriages, busses stuck in traffic jams, and certain rail companies cancelling services with little warning. However, this July commuters will be encouraged to avoid the […]
For many people, a trip to the gym is more chore than fun, and that’s the vibe of a new campaign for Vitaminwater Active. Vitaminwater Active launched in 2017, championed as “the sports drink for the rest of us.” With the brand’s new ‘Sorta-Fit Spokesguy’ campaign, the message stays on target for the product – […]
BTL Brands, the independent branding agency for startups, has launched Chapter 2 (C2), a new wellness and protein brand, in France. The brand concept is born from the founder’s next chapter in his career, from having built a small empire of six gyms in Nimes, France. From creating the brand name and personality, to building […]
Yotvata is one of Israel’s most loved dairy brands. It is located in kibbutz Yotvata, which is smack in the middle of the rain-deprived and grass-poor Arava desert. Behind this entrepreneurial brand are a bunch of colourful ‘kibbutznikim’ – dreamers, eccentrics, poets and yes – even fitness fanatics who work hard every day to […]
FITNESS breakfast cereals is repositioning the brand to better meet consumers’ evolving needs after two decades of strong growth. The redesign, by FutureBrand, will also be implemented to the Nestlé portfolio of FITNESS products, namely cereal based snacks and dairy. Philippe Nougaret, global marketing manager at Cereal Partners Worldwide (Nestlé & General Mills JV), which is […]
Gatorade has collaborated with TBWA Sydney and Eleven on the launch of its new sugar free electrolyte water – G Active – to inspire Aussies to get active. To kick things off, an exclusive fitness hotspot was launched last weekend. Located on the stunning Sydney Harbour, the G Active HydroGym was a pop-up floating fitness […]
Long before anyone knew what a CrossFit box was and leggings became an essential item of designer wear, noodles were just noodles. But things have moved on since then, the Paleo Diet has taken the world by storm, NutriBullets adorn shop shelves and ‘normal’ noodles sit next to Udon noodles, curried noodles and low carb […]