To mark the start of the 70th edition of the Ashes cricket series, KFC Australia launched an integrated brand campaign, The HCG Buckethead Army via Ogilvy Sydney. The campaign comprises of TV and online content, PR and social activities, creative outdoor projections and murals and a digital microsite for Australians to join The HCG […]
The Meatsnacks Group, founded in 2015, is the leading producer and distributor of biltong and jerky in the UK, and a major proponent of the emergent popularity of meat products as a healthy and sustaining snack. Having risen to market dominance through acquisitions, the group’s portfolio of brands had become fragmented and in-cohesive, and was […]
HealthCare atHOME (HCAH) has launched a new campaign to raise awareness on the risks to people with diabetes that remain in diets high in sugar. “India has become the diabetes capital of the world, with prevalence of the disease estimated to rise from 69.2 million to 123.5 million by 2040,” said Vivek Srivastava, CEO and […]
Bel Australia has launched a new campaign for Kiri Cream Cheese via Y&R Melbourne. The campaign features a 30 and 15 second TVC that communicates that Kiri is the Crème de la Cream Cheese. Angela Piasente, marketing manager, Bel Australia revealed: “We are genuinely excited about introducing a new standard in cream cheese with the […]
To celebrate the inclusivity of tennis and as part of Nature Valley’s commitment to driving participation in tennis in Britain, the cereal bar brand and official partner of British Tennis, created a full size tennis court in Westfield Shopping Centre, Shepherd’s Bush, and invited tennis champions, celebrities, social media influencers, and the general public, to […]
Christmas ads are usually epic affairs and usually either heartstring tugging stories or heart-warming glimpses of family togetherness. Mother London’s Christmas ad for KFC though is strikingly different. Firstly, there’s not even one strand of tinsel. No baubles. And no Santa Claus. There’s not really a set. The ad is shot in a gym. The ad […]
Kellogg’s throws its hat into 2017’s battle of the Christmas ads – asking Mr and Mrs Claus how they eat their Kellogg’s Corn Flakes. As part of the #MyPerfectBowl campaign by Leo Burnett London, which asked the UK and Ireland to describe their perfect bowl of Corn Flakes, Kellogg’s has visited Santa and his elves […]
Arnott’s has launched its 2017 Christmas campaign via TKT Sydney, the first Christmas film for the quintessential Aussie brand. The campaign tells a unique Christmas story and puts a modern twist on the tradition of leaving a biscuit out for Santa. Tapping into the spirit of giving at Christmas, the film is a humorous […]
Mentos, the world’s number two candy brand, is celebrating World Hello Day on 21st November with an exciting campaign for its limited edition Say Hello mint and fruit rolls. Teaming up with popstar and Strictly Come Dancing competitor Aston Merrygold, the brand is driving footfall in-store to boost sales of the amusing candies that […]
KFC US and Wieden+Kennedy have come up with a novel way of escaping the never ending cycle of Black Friday emails and seasonal humble brags in the form of an ‘internet escape pod’. Designed to “comfortably fit four adults and a bucket of Kentucky Fried Chicken,” KFC hopes the internet escape pod is just what […]