Castello Creates a Sensation in the Cheese Aisle with New Packaging Design by Bulletproof

Castello Creates a Sensation in the Cheese Aisle with New Packaging Design by Bulletproof

Arla Foods has teamed up with the London office of strategic brand design agency Bulletproof to create a contemporary new packaging design for global cheese brand Castello. Bulletproof was appointed to the project in 2016 without a pitch. Castello’s commitment to creative cheesemaking with techniques and ingredients from around the world, had led to its […]

Loco Unveils #MixItUp Social Media Videos for wagamama

Loco Unveils #MixItUp Social Media Videos for wagamama

Building on the success of their content films for their digital signage and social media platforms, wagamama commissioned Content production company, Loco, to create the #mixitup series of videos. Loco organised several shoots at different restaurant locations and explored various creative approaches for the edits. The challenge was to find the most effective way of combining shots of the dishes […]

Nestlé International Travel Retail Teams with Anthem Worldwide for KitKat ‘Live Your Break’ Campaign

Nestlé International Travel Retail Teams with Anthem Worldwide for KitKat ‘Live Your Break’ Campaign

Nestlé International Travel Retail (NITR) is continuing its roll out of its ‘Live Your Break’ campaign, initially launched in summer 2017 with global creative agency Anthem Worldwide. The campaign is designed to target four different profiles of Millennial traveller; the Urban City Breaker for city explorers, the Festival Breaker for live music lovers, the Wellness […]

HoneyBaked Ham Says its Hams are Better than Home Baked for Holiday Gatherings in New Ad

HoneyBaked Ham Says its Hams are Better than Home Baked for Holiday Gatherings in New Ad

 The Honey Baked Ham Company launched its 2017 holiday campaign. It includes the brand’s first television advertising in over 10 years and was created by BBDO Atlanta, the company’s new creative agency partner. The platform is based on The Honey Baked Ham superiority versus other hams. The Honey Baked Ham Company CMO Jo Ann […]

ALDI Launches Four New Ads Part of its ‘The More The Merrier’ Campaign

ALDI Launches Four New Ads Part of its ‘The More The Merrier’ Campaign

ALDI has launched four new 15-second TV spots part of its ‘The More the Merrier’ campaign via BMF Australia. Australian Christmas is a rolling feast where friends, neighbours, and distant cousins can drop over at any time. When people shop at ALDI you’re always prepared for a crowd, because you know you’re getting great quality […]

Design Bridge Creates Limited Edition Cadbury Heroes Tin to Mark 10th Anniversary of ‘Help For Heroes’

Design Bridge Creates Limited Edition Cadbury Heroes Tin to Mark 10th Anniversary of ‘Help For Heroes’

Design Bridge has created a limited edition tin for Cadbury Heroes to mark the 10th birthday of the ‘Help for Heroes‘ charity. Design Bridge wanted the design to focus on the optimism and positivity of Help for Heroes’ work and took inspiration from the celebratory regalia of a traditional homecoming parade, in particular decorative, hand-painted […]

Bauli’s Emotional Tale of Two Sisters Gives Cake New Significance

Bauli’s Emotional Tale of Two Sisters Gives Cake New Significance

 ‘2SORELLE’ (‘2SISTERS’) is the new Christmas commercial for Bauli, one of the most iconic Italian brands, created by McCann Worldgroup and directed by the famous Italian filmmaker Paolo Genovese. The commercial is part of the “Lascia parlare il cuore” (‘let your heart speak’) campaign, whose aim is to help people reveal the small and unexpected […]

Ragged Edge Helps Batch Organics Cut Through a Crowded Category with a Straight-Talking Approach

Ragged Edge Helps Batch Organics Cut Through a Crowded Category with a Straight-Talking Approach

 Batch Organics is the no hype, no hassle health food brand for busy people who want to eat well. Integrated branding agency Ragged Edge has ensured it stands out in a noisy category with the no nonsense brand proposition ‘Straight Up’. The rebrand has been brought to life through a new name, logo, colour […]