Who better to sell DON’s significant range of meat products than the Dons who actually eat them? DON Smallgoods has re-introduced itself to Australia with a new integrated campaign from DDB Group Melbourne. DON is looking for every man, woman and child in the nation that goes by the name ‘Don’ (Donnas, Donatellas and Don Juans, too). […]
To celebrate the launch of a new speciality store in Tokyo, chocolate brand Kit Kat will be releasing limited edition chocolate that looks like sushi. Available in three different flavours, they were inspired by classic sushi dishes: tuna, sea urchin and egg. The tuna Kit Kat is made of raspberry and white chocolate, the sea […]
M&M’s Brand released a new virtual reality film developed by contemporary artist KAWS and the art-fashion-media icon VISIONAIRE to celebrate the brand’s 75th Anniversary. The film is available to view in Virtual Reality and 360 on the M&M’s YouTube page and on visionaireworld.com. The new film combines the joy of M&M’s colourful chocolate candies with the […]
McCoy’s, the number one ridged crisp, is continuing its mission to establish itself as a brand that’s famous for delivering on flavour and innovation with the launch of new McCoy’s Chips: crinkle cut chips for a full-on chip shop experience. Available to convenience and impulse retailers from February 2017, the new range will be available […]
Weetabix Food Company, Britain’s number one selling cereal brand, announced a £30 million capital investment programme across its UK manufacturing sites in Burton Latimer and Corby. The creation of new production capacity by 2018 will significantly raise volumes to match rising sales of the iconic Weetabix biscuits both at home and overseas. The investment will […]
With the help of BrandOpus cake brand Mr Kipling, has released a seasonal range of packaging to help consumers celebrate Valentine’s Day with Britain’s best-loved cakes. The brief was to create limited-edition packaging for some of their most popular treats but with quirky messages to evoke the spirit of Valentine’s Day. Mr Kipling have a history […]
The founders of Hidden Valley invented ranch back in 1954 and today it’s America’s favourite salad dressing. Yet, nine out of 10 people are using Hidden Valley beyond just salads. In response, the much loved brand is inviting people to “Ranch Out” and celebrate its breath of ranch flavours as the perfect accompaniment to almost any […]
New Kellogg’s Cinnamon Frosted Flakes is now widely available at stores across the country and to celebrate, Tony the Tiger – Cinnamon Frosted Flakes’ biggest fan – is hitting the road to spread the gr-r-reat news. Traveling coast to coast, Tony will team up with fans to unbox the delicious new Cinnamon Frosted Flakes and encourage kids and […]
Steve Challouma has been appointed as Marketing Director of Birds Eye UK, following current Marketing Director Steve Chantry’s departure on the 28th February 2017 Effective from 1 March 2017, Steve moves into the role following 20 years working in the Birds Eye business, where he started as a Graduate Trainee for Birds Eye Walls under […]
Snickers announced it will make Super Bowl history as the first brand to conduct a live ad during Super Bowl LI in Houston on February 5. The first-ever live Super Bowl ad, created by BBDO New York, will be performed and broadcast during the first commercial break of the third quarter and will star Hollywood […]