Snickers loves the Sports Illustrated Swimsuit Issue. More specifically, the brand loves buying the back cover of the popular annual edition, and having fun parodying the supermodel photo shoots inside it. Two year ago, the Mars Inc. owned candy, imagined a swimsuit model as Medusa in an inspired “You’re not you when you’re hungry” style […]
The Co-op have launched a new TV advert which promotes the ethical way the business sources its food and its membership scheme, encouraging consumers to join. This 30 second advert brings to life the Co-op way, telling a food quality story which champions its Fairtrade heritage and British sourcing. The ad highlights the Co-op’s membership scheme […]
The Subway brand is launching a digital campaign in the UK and Ireland to thank its customers for accepting digital cookies notifications by offering them real cookies. Created by McCann London, the ‘cookies for cookies’ activity sees the Subway brand become the first to make cookie notifications a positive thing for customers. The campaign launched […]
Askeys, one of the UK’s favourite ice cream and dessert accompaniment brand for over 100 years is putting the fun back into ‘homemade’ with its recent rebranding. In a bid to move consumers away from ready-made frozen offers, Askeys has undergone a major refresh of its brand and entire packaging range. The work was carried […]
#ValentinesBreak #valentines A post shared by KITKAT (@kitkat) on Feb 14, 2017 at 2:00am PST Following the release of two new radio ads on February 13, KitKat have continued to spread the love on Valentine’s Day with a new spot on the brand’s social channels. Titled ‘Searching for Love’ the video sees a Google search in progress for […]
Commuters at London Waterloo station were thrown a love lifeline this morning as Snickers offered up last minute Valentine’s Day cards for forgetful passengers. Over the next three days, the Snickers ‘You’re Not You When You’re Hungry’ campaign will help forgetful Londoners by running a special outdoor poster with the tagline ‘You’re Forgetful When You’re […]
Splendid – the Strauss Group owned bitter dark chocolate brand, which operates under the “When you grow up you’ll get it” tagline – has been tormenting kids for a few years now. The way the brand sees things, some things can only be appreciated when you grow up and that probably includes the whole boys and girls, […]
Valentine’s Day isn’t until February 14 – but many Brits are already over it! In the first of the two new Valentine’s Day radio ads from KitKat and J. Walter Thompson London, the narrator suggests several different ways in which listeners can #Romance and celebrate the day; from a dozen red roses in a blender, to flattening […]
Young artisan chocolate company, Love Cocoa, is celebrating its first UK retail listing at iconic British store, Fortnum & Mason. The occasion marks nearly 200 years since the founder’s great-great grandfather, George Cadbury, secured a listing there. Following Love Cocoa’s first 6 months of trading, growth is in sight in 2017. New flavours will be […]
Snickers’ popular ‘You’re Not You When You’re Hungry’ platform has served as the bedrock to their communication strategy for almost a decade. In this fresh new take from Impact BBDO, Snickers gets users to actively engage with the much-maligned, often skipped YouTube pre-roll format. YouTube pre-rolls are notorious for being skipped, so Snickers have created […]