Mystery Ltd.’s latest innovative casual dining concept has taken contemporary European lifestyle to Kazakhstan, with the launch of The Crepe Café, a modern classic crêperie in the heart of the Kazakh capital, Astana. Kazakhstan has a hunger for modern, European style cuisine and western dining trends, and the Crêpe Café concept is perfect for the aspirational, fashionable […]
Morrisons is gearing up to give away 50,000 sprigs of mistletoe this year in an effort to increase festive romance after a quarter (25 per cent) of Brits said all they want for Christmas in 2016 is a kiss from a loved one. The giant mistletoe giveaway was launched by the supermarket after research revealed the tradition […]
Ferrero Australia via The Mix Agency, Mango PR and Soap linked by Isobar have invited consumers to Share the Magic this Christmas with a delicious new partnership with ex Masterchef contestant, Reynold Poernomo. The campaign focuses on inspiring consumers to use the Ferrero Pralines range in new ways outside of the standard gifting occasion to […]
California Prunes has appointed its first Culinary Apprentice Brand Ambassador. Danielle Davey, is an Apprentice at the Rosemary Shrager Cookery School, studying for her BTEC Level 3 Certificate in Hospitality and Catering Principles and NVQ Level 3 Diploma in Professional Cookery. Danielle is being mentored by Rosemary Shrager (a long-standing California Prunes brand ambassador and […]
According to new research, collated and analysed by Wren Kitchens, the average Brit will scoff their way through a whopping 5,905 calories this Christmas Day – that’s nearly three times the RDA for the average female and twice the RDA for the average male. Although the great British festive feast begins quite modestly, with Brits […]
Pioneer in wholesome baking, Allinson’s, launches its new brand identity and pack design by award-winning agency BrandOpus. Increasing consumer desire for high-quality, wholesome and delicious bread products provided 124yr old bakery brand Allinson’s with an opportunity to elevate its credentials in order to attract the growing consumer base for whom its proposition is so appealing. […]
Iceland have partnered with the ultimate mince pie ambassador, Santa Claus to help spread the word about their award winning mince pies. The frozen food specialist along with Karmarama, parodied three popular YouTube video genres – The Haul Video, an Unboxing and a Buzzfeed inspired blind taste test. Credits: Project Name: Iceland Vloggers Creative Agency: Karmarama Creative […]
This Christmas, Mirum Hong Kong has invited Chinese-American fashion designer Vivienne Tam, to work with Ferrero Rocher on a first-of-its-kind collaboration for both brands. The collaboration will entail Tam designing a dress that brings to life the spirit of Ferrero Rocher, the 74-year-old Italian chocolate company that makes the spherical chocolate and wafer covered hazelnuts. […]
The majority of Brits jump at the opportunity to try new cuisine when they go on holiday, TV chef and author Phil Vickery and MasterChef finalist Emma Spitzer both use their time on holiday to expand their culinary knowledge, drawing inspiration from local chefs cooking regional dishes. Dispelling the image of the reserved Brit, the […]
Just in time for the busiest shopping season of the year, OREO is introducing gifts.oreo.com, a totally new online gifting experience for consumers featuring festive OREO tins filled with White Fudge Covered OREO cookies, a seasonal favourite. The new eCommerce pilot program will allow Mondelēz International to further build its direct-to-consumer credentials and is the […]