Oreo has unveiled its new ‘Play With Oreo’ campaign that revolves around the concept of play, and is aimed at injecting fun and imagination into consumers’ lives. Released under Oreo’s previous ‘Wonderfilled’ platform, its latest installment is a delightful animation showing the various ways the cream-filled cookies can be eaten. It was created by The […]
More than ever, people want to know what’s in their food, how it’s made and what companies are doing to contribute to a better world. That’s why Kellogg Company launched Open For Breakfast in the U.S., an open forum in the digital and social media space to hear what’s on peoples’ minds and share stories […]
Following its recent pumpkin spice-flavoured cookies that were released last fall, Oreo will be rolling out its new, limited edition flavour, Red Velvet, just in time for Valentine’s Day next month. According to People, the Mondelez International owned cookie wafers of the Red Velvet Oreos tasted like “regular chocolate Oreos”, while Mashable described the cookies’ […]
International Food and Beverage Creative Excellence Awards are delight to announce Red Design Consultants’ Rodanthi Senduka as the Packaging and Design Jury Chair for the 17th edition of the awards. Commenting on Rodanthi’s acceptance to chair the 2015 Packaging and Design Panel, The FAB Awards President N.Nayar said: “Ronda is a superstar! Her work for […]
The Häagen-Dazs Shops Company announced an exciting, new Häagen-Dazs Shop design that will premiere on January 24, 2015, at the Shop in Bronxville, NY. This grand opening premier is the national launch of the new Häagen-Dazs Shop design that will be used at all new shops going forward as well as for existing shops when […]
Jacob’s biscuits is rolling out a new identity and packaging designs as part of a £10 million push to create a new “masterbrand” for the biscuits. The new designs for the United Biscuits brand have been created by JKR. Jacob’s announced the brand push last April, when it launched a new advertising campaign created by […]
OXO has refreshed the look of its Cubes and Shake & Flavour ranges to modernise the brand but without losing recognisable elements of its design. Coley Porter Bell (CPB) carried out the work and the agency was tasked with creating a design that reflects the brand essence of vibrant colours as well as OXO’s heritage. […]
KP Snacks, one of the UK’s biggest snacks manufacturers has announced the launch of Hula Hoops Puft, a light and crispy, hooped snack that is a new addition to its classic snacks range. The pack design has been developed by award-winning strategic branding consultancy, Coley Porter Bell. Hula Hoops Puft will provide consumers with a […]
The holidays are over and starting the New Year off with healthy habits is at the top of everyone’s list. Kellogg’s is introducing two new delicious 100-calorie or less snacks: Special K Chewy Snack Bars and Special K Brownies, marketed specially for women. Now women in the U.S. can enjoy a tasty snack in a […]
Blumberg Grain senior executives are arriving in India this week for meetings on food security needs in the public and private sectors. The company will also be participating in official business and industry events on January 26th held in honor of visiting U.S. President Barack Obama, and hosted by the U.S.-India Business Council, an arm of the US Chamber of […]