Seaweed is a rare example of an opportunity to get in at Day One of a new growth market for snacks, predicts New Nutrition Business, with sales of seaweed snacks in the US already overtaking those of kale. “Launches of seaweed snack products are proliferating and sales outstrip those of kale, the trendy green vegetable that has […]
Unilever has repositioned its Flora ProActiv spreads and drinks to push a more premium, healthy lifestyle message after losing a sense of “uniqueness” in its visual identity. The FMCG giant worked with Design Bridge on the brief, which saw the agency create a new logo, typography, visual identity and photography style. The design focuses on […]
Smint, one of the UK’s leading sugar-free mint brand has unveiled a brand new offering as part of its on-going partnership with Breast Cancer Care. From October, Smint Strawberry Mix will take over as the brand’s signature charity product, with a donation being made to this worthy cause from the sale of each pack. Smint […]
Arla Foods Ingredients has launched a natural solution that makes it easy for dairy companies to tap into the weight management category with products carrying authorised nutrition claims on the label. Nutrilac LowCal is available in two formulations: with whey protein, or with whey protein + prebiotic fibre. They are ideal for creating low-fat stirred […]
In honor of National Coffee Day on September 29, Orbit gum, a subsidiary of Mars, Inc., followed comedian and actress, Nikki Glaser, as she went on a series of coffee dates, bringing Orbit gum along for a just brushed clean feeling between dates and cups of coffee. In a video (above), Nikki shares the following […]
Dominic Purcell is known for acting rugged and tough. Yoplait Greek 100 yogurt is known for being smooth, creamy and sometimes fluffy. So, you probably wouldn’t expect the two to be paired up in an ad campaign, right? Well, the Yoplait Greek 100 brand team and Wieden+Kennedy wanted to clear up some misconceptions about Greek […]
Breakfast may be the most important meal of the day, but it shouldn’t stand in the way of taking a daily selfie. In a wacky marketing move, General Mills‘ Cinnamon Toast Crunch and agency McCann have invented a “selfie spoon,” which is exactly what it sounds like—a purple spoon attached to a 30-inch selfie stick. The […]
Bangkok-based restaurant The Third Floor serves an interesting variety of food that is specially catered for the different blood types. Inspired by a Japanese theory that uses your blood type to predict your personality, the chefs at the restaurant has created a comprehensive menu of salads, main dishes, and desserts that are carefully prepared with […]
Nutella, The Original Hazelnut Spread, announced its Chief Nutella Ambassador Contest through which U.S. fans compete for the opportunity to be the Chief Nutella Ambassador to help the brand host next year’s World Nutella Day celebration. Starting September 21 through October 11, 2015, fans nationwide can enter for a chance to win the honor of […]
Snickers has announced they are changing select candy bar packages nationwide in the US, replacing the iconic Snickers parallelogram with popular hunger symptoms such as Loopy, Rebellious, Feisty, Drama Mama, Curmudgeon…and more. The packaging swap is part of the brand’s ongoing topical extension of its award-winning “You’re Not You When You’re Hungry” campaign. To support […]