McDonald’s has renewed its sponsorship of the UK’s football associations for a further four years, pledging to supply 250,000 kits to local football clubs. The fast-food chain, which first signed up as the Football Association’s (FA) Community Partner in 2002, said it remains committed to raising the standards of football facilities at a grassroots level. […]
Food design studio Bompas and Parr has come up with ice-cream that glows in the dark so that movie goers will be able to see in the cinema. The studio made this ice-cream for Cornetto, which features their trademark waffle cone dipped in chocolate. The special ice-cream consists of a golden-yellow filling and rests on […]
Mars, Incorporated announced that it has successfully completed its acquisition of the Iams, Eukanuba and Natura brands in North America, Latin America and other select countries from The Procter & Gamble Company. This follows an agreement announced by the companies in April 2014 and receipt of all necessary regulatory approvals. Mars also announced that it […]
Philadelphia-based frozen dessert shop Little Baby’s Ice Cream is back with another bizarre and creepy commercial. Titled ‘Eye Scream’, the 50-second-long ad features people with mouths for their eyes. This eerie commercial was directed by Dough Garth Williams and narrated by Matthias Bossi.
That’s Vapore is opening its first site in London at Marylebone’s Baker Street this week. The expression itself tells the story, ‘Vapore’ after all means steam in Italian and this is exactly how the delicious menu is prepared. Brand design agency Caulder Moore has created new branding and packaging, with a positioning of ‘steamy goodness’ […]
Mexican food chain Chipotle UK has promised to give away 14,000 burritos over the course of seven days in August, in a promotion driven by Facebook and Twitter. The restaurant chain has become renowned for its innovative approach to marketing, having gained global recognition at this year’s Cannes Lions for a short film highlighting the […]
The UK’s number one ridged crisp is bringing the authentic taste of the BBQ to snacks aisles this summer with the launch of its New McCoy’s Fire Pit Sizzlers – a new range of crisps that deliver a superior taste for the perfect male snack. McCoy’s Fire Pit Sizzlers consists of three mouth-watering new flavours […]
The Miami Ad School paid homage to some of the classic old school games such as Pacman, Snake and Arkanoid, in a new advertising campaign for Tic Tac. The ads used the sweet and its different colored variety to recreate scenes from the various games, with the tag line ‘Refreshing Fun Since 1969‘.
The digital campaign created by Aesop Agency to mark the launch of tic tac’s new flavour variant ‘Apple Burst’ has generated more than 1 million views on YouTube. The campaign, created by Aesop creative directors Matt Pam and Simon Hipwell and directed by Top Gear director Kit Lynch-Robinson, consists of six films of six different […]
DDB California has launched their newest campaign for meat sticks brand Slim Jim, part of ConAgra Foods. The brand is bringing back the old and well-loved tagline “Snap Into a Slim Jim” but with a new twist by form-fitting it into each spot. By reviving the old tagline, the campaign is harkening back to the […]