Genius Gluten Free, the official supplier of gluten-free baked products to the Commonwealth Games, has invited the public to #ToastTheChampions by sending encouragement on digital slices of toast. The messages are digitally printed onto a visual piece of toast, which the public can then share across multiple social media platforms including Pinterest, Facebook, Twitter, Instagram […]
It’s a brand extension designed to raise eyebrows and whet appetites. Reebok has entered the bacon market with the launch of a campaign promoting its sponsorship of the Reebok CrossFit Games. The Reebok CrossFit Games is a US tournament in which athletes compete for recognition as “The Fittest on Earth”. This year the sports brand […]
Ogilvy & Mather London has created a new social campaign for Hellmann’s Mayonnaise called ‘Hellmann’s Summer Hacks’. Playing off the rising consumer trend of ‘life hacks’, the campaign features bite-sized pieces of digital content designed for social media that demonstrate new and innovative ways to make summer outdoor eating even more pleasurable. The campaign includes […]
The great taste of Kellogg’s Froot Loops brings back the fun you enjoyed when you were a kid. This year, Froot Loops is asking you to “follow your noses” to bring back the awesome experiences from your youth. In a TV ad airing nationally in the USA, a couple is inspired by their Froot Loops cereal […]
To prove that Montana’s Best of BBQ Sampler event is irresistible, the Montana’s team tried to shoot an entire ad campaign by bartering with BBQ ribs, sausages, chicken, brisket, and shrimp. And it worked. Montana’s surprised real businesses in Toronto by simply walking in and offering a plate of BBQ meat in exchange for goods […]
It’s official. Britain loves hot dogs. Gourmet hot dogs are big news for 2014 and the artisan bread revolution is steaming ahead as consumers demand a better hot dog bun for their money. That’s why Kent-based Speciality Breads, the nation’s only Red Tractor certified artisan bakery, has been busy developing a hot dog bun like […]
From Friday 18th of July, KFC have launched an out of home and social media campaign to promote the new Great American Bites range. The campaign invites people to taste the adventurous spirit of the states that inspired the three new flavours – Texas BBQ, Sweet Missouri Mustard, and Fiery Kansas Chilli. The film, created […]
Five gourmet bar snacks have been crowned as the best in the country by a Michelin starred chef for the Leffe Gastro Bite Awards 2014. With Head Chef of the Hinds Head in Bray, Kevin Love, Leffe searched the nation to uncover the top five gourmet bar snacks being devoured at pubs and bars across […]
On June 21, the longest day of the year, Bear Naked Granola brought the ultimate urban surfing experience to the iconic hills of San Francisco, California. Those up for the challenge took to boards, rafts and even bare feet to surf down the one-and-a-half city block course. To share the big wave action with fans […]
Chocoladefabriken Lindt & Sprüngli (Schweiz) AG celebrated the official opening of Lindt Swiss Chocolate Heaven at the Jungfraujoch “Top of Europe,” 3,454 meters above sea level, together with the Jungfrau Railway and Lindt brand ambassador Roger Federer. The themed chocolate shop offers a wide range of the finest Lindt chocolate, and the adjacent Master Chocolatiers parlor gives […]