Several brands have responded to Apple’s #Bendgate scandal, but so far, Kit Kat seems to be leading with arguably the best response with this tweet, which has garnered 6,400 retweets and counting. Kit Kat posted a photo of their famous chocolate-covered wafer biscuit snapping neatly in two, with a simple caption that reads “We don’t […]
Lemon zest instead of lemon butter? Pan sauteed chicken instead of fried? Fresh, hand-cut fettuccine that uses less oil? These are just a few of the decisions the culinary team at Maggiano’s Little Italy made when creating the brand’s “Lighter Take” menu, which features 11 new preparations of classic, Italian dishes with at least one-third […]
‘Air Food One’, launched by online German grocery store Allyouneed.com, is a home delivery service that lets you enjoy airline meals in the comforts of your own home. Partnering the food vendor for Lufthansa airlines, LSG Sky Chefs, the food selections are in line with the business class menus on planes. Not only an alternative […]
To show there’s “more than a thousand ways to eat an Oreo,” Argentinian advertising agency DödaVänster created a fun new advert for the cookie brand. Titled ‘Sounds of Oreo’, the ad shows the popular cookie being dropped in milk glasses, cracked in half, and tossed in a metal bowl to create various sounds. These sounds […]
Family (and friends) have helped Traidcraft’s flagship retail brand Geobar reposition itself for a broader target of consumers looking for healthy, on the go snacks. Although sat in one of the most crowded categories in the multiples, Geobar has a unique proposition beyond taste and health – it’s the UK’s only range of bars carrying […]
To promote the fifth season of The Walking Dead, which is set to premiere on 13 October 2014 in the UK, Miss Cakehead has teamed up with London Mess to create “human burgers”. The concept was inspired by season four’s finale at the Terminus, where a group of cannibals reside. James Thomlinson, the chef behind […]
Tic Tac has launched a new campaign offering consumers the chance to win a fiver in cash and get £5 off a minimum spend with a number of high street retailers. Created by Aesop, the promotion will feature on over 15 million packets of Tic Tacs and will be supported by a £1.7m investment. A […]
Castello has opened a “veritable cheese emporium” in east London’s Shoreditch in a bid to create “an immersive 360° cheese experience like no other”. The Arla-owned cheese brand is hosting a pop-up shop until 24 October with a showcase of more than 30 varieties of cheese to tap into the popularity of the pop-up. The […]
Just Eat, the UK’s leading online takeaway delivery service, is embarking on a refreshed and invigorated brand journey. The new brand direction is being launched 18th September with the premiere of a new TV campaign, part of a £5 million spend and supported by PR, marketing, social and digital execution. The new campaign, titled “mini […]
Crisps brand Walkers while finalizing its UK campaign “Do Us a Flavour,” launched in January, to select one winning crowdsourced flavour among six finalists, installed three vending machines — one in Clapham Junction and two in Oxford Street of London — To distribute packs with the new flavours for free. The “trick” of these machines […]