To commemorate the fifth anniversary of IKEA’s Shinmisato branch in Japan, the furniture giant introduced blue and yellow ice-cream, much to the chagrin of customers. The ice-cream is colored like the Swedish flag, alluding to the country IKEA originated from. Many failed to see that this was a branding strategy, calling the colors unnatural enough […]
They say it’s the most wonderful time of the year; a time when we put our normal routines on hold to celebrate with friends and family. We play more, we eat more, but do we always have more fun? For many, the pressure to orchestrate and host the “perfect holiday” can become a burden and […]
Carolina-based PuckerButt Pepper Company announced its recognition by Guinness World Records as the winner of the World’s Hottest Chili title. Smokin’ Ed’s Carolina Reaper beat out former record-holder Trinidad Scorpion “Butch T.” Grown by PuckerButt owner Ed Currie, Smokin’ Ed’s Carolina Reaper delivers an average of 1,569,300 Scoville Heat Units (SHU). The SHU scale measures […]
McCain has unveiled a potato scented taxi, which will offer free rides for five minutes – the time it takes to microwave a McCain Ready Baked Jackets potato. The taxi will travel through London, Birmingham, Manchester, York, Leeds and Bristol, as part of a £8.4m marketing campaign. The specially designed ‘Jacket Taxi’ emits the warm […]
Nestlé has invested £6.7 million to expand production at one of its major regional manufacturing hubs, in western Turkey, creating an additional 100 jobs. The Karacabey factory first opened in 1989 and will now also make Maggi brand bouillon for the growing Saudi Arabian market. “Turkey is one of the fastest growing and most dynamic […]
It’s autumn, which for millions means the best apples in the world are arriving in stores. Along with the many delicious traditional apples, consumers anticipate the arrival of Grapple brand apples. Grapples are the only apple on the market that actually crunches like an apple, and tastes like a grape. This healthy apple offers an […]
Fast food company McDonald’s has recently redesigned the menu portion of their website, and it is a design treat to the eyes. The redesigned Full Menu Explorer features the complete McDonald’s menu, with every item laid out entirely on a single, endless scrolling page of their website. Everything from the Big Mac to the Sundaes […]
From coast to coast, the Betty Crocker Test Kitchen experts have their “spoon” on the pulse of the most exciting, surprising and delicious trends this holiday season. Making home for the holidays even more memorable, the experts have revealed their annual top 10 Red Hot Holiday Trends, as well as recipes to help you bring these […]
Safeway Inc. announced the launch of its Help Us End Hunger (Every Bag Counts) food drive to help make the holidays brighter for people who rely on the assistance of food banks. The company is joining with customers, Kraft, local food banks and broadcast partners to collect food donations at Safeway stores through Christmas. To […]
Whether it’s the 5:2, High Protein or Dukan, the must have diet seems to change every season. But while low carbohydrate diets may have peaked around 2004, according to new research from Mintel, it seems they may be experiencing a resurgence in Europe. Indeed, Mintel’s research reveals new food and drink product launches with low […]