United Biscuits is relaunching its Jacob’s brand in a £10 million push that will see a new Jacob’s masterbrand created, as well as updated packaging and a new advertising campaigns. UB says the move is part of the same ‘business vision’ that saw the £12 million relaunch of its McVitie’s biscuit brand in February. This […]
Raw is the new sugar free chewing gum, which tastes just like an energy drink, giving you a boost when you most need it. Raw is a product from Navson, who are synonymous with the successful water brand, Saka Natural Mineral Water. By using a unique flavour combined with an edgy design, Raw appeals to […]
Baskin-Robbins, the world’s largest chain of ice cream specialty shops, is excited to welcome your friendly neighborhood Spider-Man to its restaurants and the arrival of The Amazing Spider-Man 2 to the big screen on May 2. Starting this week, Baskin-Robbins, in collaboration with Sony Pictures, brings the spirit of The Amazing Spider-Man 2 to participating […]
California Prunes are delighted to announce that they are working with Great British Bake Off winner Frances Quinn, who is devising two exclusive and exciting new recipes – each with Frances’ signature creative twist. After achieving success and national recognition from the hit BBC TV programme ‘The Great British Bake Off’, Frances was attracted to […]
Baskin-Robbins, the world’s largest chain of ice cream specialty shops, announced the launch of a new online cake ordering system for guests nationwide, making it even easier to customize and order the brand’s delicious ice cream cakes whether guests are at home or on the go. Guests can now visit here to browse through Baskin-Robbins’ […]
There’s pizza, and then there’s this pizza. From the legendary kitchen of Pizza Hut, where iconic classics like Supreme and Meat Lover’s were created, comes the all new Garlic Parmesan Pizza. Designed with three distinct recipes – Chicken Bacon Tomato, Roasted Veggie and Five Cheese Please – the Garlic Parmesan Pizza features a creamy garlic […]
In Auckland, New Zealand, the agency Colenso BBDO has come up with an intriguing way to market Burger King’s new TenderCrisp burgers. The agency converted an existing motel to sport the logo of the fast food chain, and invited its customers to “cheat on” its trademark burger, the Whopper, by eating the new burger in […]
Blue Chip, the leading promotional marketing agency, has developed a strategic partnership for its client MU (owned by Adams Foods) with 20th Century Fox and the film Rio 2, the much anticipated sequel to the smash hit animated movie. Families will be re-united with Blu, Jewel and their three kids in this Amazonian adventure, the […]
Taco Bell and Deutsch LA have come up with a cheeky new ad that cleverly one-ups McDonald’s. In the ad, a group of men named ‘Ronald McDonald’ unanimously give their thumbs-up to the fast food chain’s new breakfast menu. Now that Taco Bell has thrown the gauntlet down, it’d be interesting to see how McDonald’s […]
Mars Chocolate North America officially opened the doors of a new, state-of-the-art, roughly 500,000-square-foot facility in Topeka, Kan. The facility – the first new Mars Chocolate North America site built in the last 35 years – will help the company meet the demands of consumers for the next 50 years by producing M&M’S and SNICKERS […]