According to Underconsideration, US restaurant chain T.G.I. Friday’s has rolled out a new logo. Launched together with a new URL, NewFridays.com, the new logo features a sleeker and more modern look. The restaurant brand dropped its punctuations in its name—from “T.G.I. Friday’s” to “TGI Fridays”—and its original shape, to have its retained bold red-and-white diagonal […]
Cadbury Eclairs is looking to promote its two new flavours – Orange Twist and Hazelnut Twist – through an experiential roadshow featuring a string quartet. The campaign, created by Arc London, features the musicians playing classical music that twists and turns into well-known pop and rock tunes, to show the ‘twist’ in the sweets. Claire […]
Ryan Lochte is one of the most iconic American competitive swimmers of all time, and today he brought his swim-tastic technique to the delicious world of Combos baked snacks. Armed with a waterproof pizza-delivery bag full of Pizzeria Pretzel Combos, Lochte leapt from a moving watercraft into the Hudson River, swim-delivering the crunchy snacks to […]
Heinz has released a new TV ad reminding parents that, “for kids that are full of Beanz, it has to be Heinz.” The 30-second ad focuses on the relationship between brothers, as younger Charlie struggles to keep up with energetic older brother Tom in games of hide-and-seek, cycling and football. Abbot Mead Vickers BBDO created […]
Aunt Bessie’s has unveiled a refreshed brand look created by Springetts Brand Design Consultants, launching at the end of August. Tasked with revitalising the expanded Aunt Bessie’s product portfolio, the new look aims to create more of an emotional connection with consumer. Design and photography have been used to communicate the brand essence of ‘roastiness’, […]
Toucan Sam and his trio of boisterous nephews return for their 3D encore in a wave-crashing, treasure-hunting tale of a spot from the animation and design gurus at Nathan Love. Introducing the all-new Kellogg’s Froot Loops Treasures with strawberry-flavored filling, Froot Detector marks Nathan Love’s second outing for the brand, following a stunning debut that […]
Located in Vacone, central Italy, the restaurant ‘Solo Per Due’ embodies its philosophy as it means “just for two” in Italian. The restaurant only caters to two people at a time as the owner, Remi Di Claudio would like couples to experience an exclusive dining experience. Those who would like to dine there would have […]
Manchester-based consultancy Design by Day has created the branding and packaging for The Great British Butcher range of seasonings, marinades and sauces. The range is owned by MRC Flava, and products include Crunchy Curry Crumb, Bloody Mary Rub and British BBQ Rub. Design by Day was briefed to create designs that reflect the company’s British […]
At the sixth edition of the Canadian Cheese Rolling Festival, hosted by Dairy Farmers of Canada, more than 160 ambitious competitors and 11,000 cheese lovers gathered together in Whistler, British Columbia – all for the love of Canadian cheese! Canada’s most exciting and much anticipated festival featured cheese rolling races, a costume contest and other […]
United Biscuits has appointed Grey London to handle the advertising for its sweet brands portfolio following a competitive pitch. Publicis had held the account 15 years, but didnt repitch for it. The agency will work on brands including McVitie’s Digestives, Jaffa Cakes, Hob Nobs, Penguin, Medley and go ahead! The first campaigns will launch early […]