Manchester-based consultancy Design by Day has created the branding and packaging for The Great British Butcher range of seasonings, marinades and sauces. The range is owned by MRC Flava, and products include Crunchy Curry Crumb, Bloody Mary Rub and British BBQ Rub. Design by Day was briefed to create designs that reflect the company’s British […]
At the sixth edition of the Canadian Cheese Rolling Festival, hosted by Dairy Farmers of Canada, more than 160 ambitious competitors and 11,000 cheese lovers gathered together in Whistler, British Columbia – all for the love of Canadian cheese! Canada’s most exciting and much anticipated festival featured cheese rolling races, a costume contest and other […]
United Biscuits has appointed Grey London to handle the advertising for its sweet brands portfolio following a competitive pitch. Publicis had held the account 15 years, but didnt repitch for it. The agency will work on brands including McVitie’s Digestives, Jaffa Cakes, Hob Nobs, Penguin, Medley and go ahead! The first campaigns will launch early […]
Nestlé is to launch a range of chocolate bars in September named after one of the world’s most famous fictional confectioners – Roald Dahl’s Willy Wonka. The company said Wonka chocolate will be one of its biggest launches since Randoms in 2009 and KitKat Chunky 10 years earlier. Ciaran Sullivan, managing director for Nestlé Confectionery […]
Feta-type cheese brand Arla Apetina has refreshed its brand packaging in a bid to entice new customers and keep the product, which has been around since the 1970s, relevant in the current market place. Designed by pi global the agency was briefed with creating a strongly branded Apetina range complete with a clear visual messaging. […]
Jack in the Box, one of the USA’s leading hamburger chains, today announced the launch of a new summer promotional campaign utilizing the mobile video platform Vine. Developed by their digital agency of record, Struck, the campaign consists of 101 videos showing Jack in the Box customers how to “Go Big,” a promotional theme reflected […]
The gluten-free industry is expected to reach $8 billion in 2013 as more people begin to adopt a gluten-free lifestyle. Pasta is one of the foods that is missed most amongst people who are living gluten-free, and yet the options for enjoying a gluten-free pasta meal fall short, with limited brands and varieties available on […]
Pearlfisher has created the identity for allergy-free food brand ilumi, which aims to challenge perceptions of the category as niche or less enjoyable. Pearlfisher creative director Sarah Cattle says the new identity uses ‘a vibrant colour palette that celebrates the tasty variety of dishes, in conjunction with a bold graphic precision that reflects the exact […]
Scientists have managed to grow cells from cows into strips of muscle, which were then combined into a patty, cooked and served up to food experts. This world’s first lab-grown burger is the brainchild of the Netherlands-based Professor Mark Post of Maastricht University, who said that while this is “a very good start”, it will […]
The Unilever brand Marmite has unveiled a new strapline and its first TV ad in two years as part of a £2 million campaign. The “Love it. Hate it. Just don’t forget it” campaign aims to reinvigorate the brand’s popularity in the UK. The 90-second spot, which launched on August 5, spoofs animal-rescue documentaries. It […]