Tostitos Partners with The Salvation Army and Dak Prescott to Get Fans to ‘Chip In’ this Holiday Season

Tostitos Partners with The Salvation Army and Dak Prescott to Get Fans to ‘Chip In’ this Holiday Season

This holiday season Tostitos, one of the flagship brands from PepsiCo’s Frito-Lay division, is calling on snackers to not only give thanks as they get together with loved ones, but to also give back, through a partnership with The Salvation Army. Tostitos will make a donation for every bag of its new Yellow Corn Bite […]

Cheetos to Open its First-Ever Fine Dining Restaurant ‘The Spotted Cheetah’

Cheetos to Open its First-Ever Fine Dining Restaurant ‘The Spotted Cheetah’

Cheetos, one of the flagship brands from PepsiCo’s Frito-Lay division, is now bringing Cheetos-inspired dishes to life in New York City at The Spotted Cheetah, the first-ever restaurant devoted to all things Cheetos. Located in the heart of New York City at 211 W. Broadway, The Spotted Cheetah will be open to the public by […]

Stacy’s Pita Chips Unveil Limited-Edition Bags for Women’s History Month

Stacy’s Pita Chips Unveil Limited-Edition Bags for Women’s History Month

Stacy’s Pita Chips is honouring Women’s History Month with artsy limited-edition bags that pay homage to artwork and signs that women have created throughout history. A limited number of bags, which were created in partnership with Goodby Silverstein & Partners, are available for free at StacysStandsWithYou.com. For each person that registers to receive a bag, […]

Tostitos’ New Party Bag Knows When You’ve Been Drinking and Will Even Call You an Uber

Tostitos’ New Party Bag Knows When You’ve Been Drinking and Will Even Call You an Uber

Doritos might have crashed out of the Super Bowl after a decade of fun ads, but Frito-Lay still has a few party tricks up its sleeve for this year’s big game. The chip maker’s Tostitos brand has made a limited-edition “Party Safe” bag that can tell when you’ve been drinking, and will help you get […]

Cheetos Releases First-Ever Luxury Holiday Book

Cheetos Releases First-Ever Luxury Holiday Book

Cheetos unveiled the brand’s first-ever online store, featuring a never-before-seen collection of luxury items to meet the desires of every grown-up on your holiday list who needs a special dash of Cheetos fun. From the finest loungewear and paw-shaped furniture to Cheetos-hued bronzing crème, the Cheetos Store offers fans an exclusive collection of the most […]

Lay’s Debuts Four Timely Global Flavours To Store Shelves in the US

Lay’s Debuts Four Timely Global Flavours To Store Shelves in the US

As the world comes together this summer for the 2016 Olympic Games, the Lay’s brand is bringing four popular international flavours stateside to celebrate the spirit of cultural discovery and adventure through flavours. According to a recent Mintel study, three out of five people feel they have become more adventurous when it comes to trying […]

Doritos Brand Kicks Off New Record-Setting Campaign

Doritos Brand Kicks Off New Record-Setting Campaign

Doritos, one of the flagship brands from PepsiCo’s Frito-Lay division, recently launched a new campaign inviting the boldest of fans to set 50 bold records throughout 2016. On the heels of the final instalment of its iconic “Crash the Super Bowl” advertising campaign, Doritos has once again put control in the hands of consumers with Bold […]

PepsiCo Brings Bold Change to Snack Aisle with First All-Doritos Chip Mix

PepsiCo Brings Bold Change to Snack Aisle with First All-Doritos Chip Mix

In its biggest product launch in recent history, Doritos, one of the flagship brands from PepsiCo’s Frito-Lay division, is combining four different Doritos shapes and flavours in one bag for a multi-sensorial experience with two new mouth-watering mixes. The first all-Doritos style chip mix will reinvigorate the snack mix category — answering fans’ searches for […]

Doritos Reveal Finalists for the Last Installment of ‘Crash the Super Bowl’

Doritos Reveal Finalists for the Last Installment of ‘Crash the Super Bowl’

There’s a certain magic to the number three — and for the very last “Crash the Super Bowl” contest, the Doritos brand is going to embrace it.  After all, good things always come in threes. A three-peat is the sports world’s dream accomplishment. In life’s greatest moments, the third time is always the charm. Perhaps […]