Whilst the ‘gin revival’ has been in full swing for a number of years, younger consumers are now really ‘be-gin-ning’ to drive this spirit to new heights. Indeed, new research from Mintel reveals that although over half (56%) of white spirit and RTD (ready-to-drink) drinkers think that gin is an older person’s drink, it is […]
Tanqueray asked a band to re-record a 1920s jazz version of Iggy Azalea’s Fancy for a campaign airing in Spain. The new ad, which is part of the brand’s existing ‘Tonight We Tanqueray’ position, was created by Mother for the Spanish market and is understood to be airing in the UK at a later date. […]
The London Dry Gin Gibson’s launches its new limited edition, inspired by its British style and spiced up with an eccentric twist. Proud of its origins, the La Martiniquaise owned Gibson’s, positions itself as the cheeky Gin brand from England, drawing its identity from the punk rock musical movement born in the 70’s. The Gibson’s […]
For the newest limited edition release of Tanqueray, the juniper-forward Tanqueray Bloomsbury gin, Master Distiller Tom Nichol drew inspiration from a recipe created by Charles Tanqueray’s son, Charles Waugh Tanqueray. In 1868, when Charles died, his son Charles Waugh Tanqueray took over his business. He was only 20 years at the time, but was a […]
Bombay Sapphire, the world’s number one premium gin by valueand the fastest-growing premium gin, is proud to announce the doors to Laverstoke Mill – its gin distillery, visitor experience and brand home – will open to the public on 1 October, 2014. With less than two weeks to the historic grand opening, celebrations started early […]
For this summer edition, Ungava dressed its distinctive premium gin with a neoprene cooler jacket in the brand’s iconic yellow. This isothermic textile cover, closed by a zip, offers a second skin to your bottle and keeps your beverage chilled for up two hours. Cool, elegant and practical, its colorful design celebrates the arrival of […]
Bombay Sapphire, the world’s fastest-growing major gin brand by volume and value1, in association with Tribeca Film Festival, announced the four winners of the Bombay Sapphire Imagination Series: Film competition. The competition offers budding filmmakers the chance to realise their own short film, using their imagination to interpret a short film script created by Academy […]
Gordon’s gin has collaborated with internationally celebrated British fashion house, Temperley London, to launch a collection of ten limited edition bottle label designs that aim to help retailers drive incremental sales in the run up to the festive season. The uniquely vibrant “Ten Green Bottles” by Gordon’s & Temperley collection is available from the end […]
London’s gin revival has forced the capital’s experts out of hiding but how many really know their Gordon’s from their Aviation? 214 Bermondsey aims to find out and has set a challenge so tough that even those who consider themselves gin connoisseurs should forget everything they think they know and prepare to start again. The […]
Matto Vanzi of Italy is the winner of the Bombay Sapphire World’s Most Imaginative Bartender competition. Matteo Vanzi took home the top honors at the global final in Tuscany, Italy, which saw him compete against professional bartenders from around the world for the accolade and a prestigious prize. The world’s fastest-growing gin brand by volume and […]