Heineken turns to women to help curb men’s drinking in a global ad that champions moderation. The ad, called “moderate drinkers wanted”, was created by Publicis Italy and will air across 30 markets worldwide from 13 January. The spot shows frustrated women striding through the city and singing I Need A Hero as drunken men […]
Looking ahead to 2016, Mintel has announced six key trends set to impact global packaging markets over the next year, including implications for both consumers and brands. David Luttenberger, Global Packaging Director at Mintel, said: “There’s a parallel path between brands striving to engage consumers on a more personal level and consumers’ expectations for packaging […]
Cheers to Green Ideas was a crowd-sourcing campaign by Carlsberg, which successfully attracted more than 160 ideas from 33 countries. The winners will be announced at the Sustainia award ceremony on 6 December. During the three-week submission period for the “Cheers to Green Ideas” competition from 28 September to 16 October 2015, 162 ideas were […]
Coca-Cola has shown enough confidence in its ‘Make Someone Happy’ marketing campaign that the drinks giant has decided to forego a new Christmas ad in favour of a festive spin on the highly successful themed named bottles. This Christmas Coke will use its customised bottles to encourage people to share a Coke with “Santa,” “Someone […]
Mars’ candy bar brand Twix has revealed the videos from its ‘create-a-thon’ competition that saw BBDO creatives from around the world battle to create the perfect Twix spot. Twix challenged ten global BBDO teams to each create a “visually powerful” video for the candy bar that “crosses borders” and plays off of the brand’s ongoing […]
The most popular adult Halloween costumes of 2015 are expected to be US presidential candidates, emojis and Star Wars characters. And the most popular beverage of the season may be a fang-tastic new Starbucks Frappuccino blended beverage. Starbucks launched its first Halloween Frappuccino in the United States and Canada with the green tea Franken Frappuccino in […]
Johnnie Walker Blue label has released the first trailer for its upcoming film “The Gentleman’s Wager II”, starring Jude Law as it looks to follow up on the success of its first film by pushing its brand into new markets with more cinematic advertising. The new film will be launched internationally on 31 October and […]
Jeremy Renner, the actor who starred in The Hurt Locker and The Avengers, fronts Rémy Martin’s new global campaign celebrating life’s all-rounders. The campaign is called ‘One Life/Live Them’ and was created by DLKW Lowe, which has handled the advertising for the Rémy Cointreau-owned cognac brand since November 2014. Havas handles the media planning and […]
Looking ahead to 2016, Mintel’s Global Food and Drink Analyst Jenny Zegler discusses the top food and drink trends set to impact global markets, including implications for both consumers and brands in the year ahead. Alternatives Everywhere “Veggie burgers and non-dairy milks have escaped the realm of substitutes primarily for people with dietary concerns and […]
Today’s consumers have a complex relationship with alcohol and brands depending on the occasion, their own self-image, or the place they drink. The rules of consumption have changed making the certainties of the past less relevant for alcohol marketers. To try and uncover the new rules for alcohol marketing, Maxus has created a report, called […]