Duct tape, matches, a skateboard and a bottle of DEW at first glance are ambiguous on their own. However, when DEW Nation takes a second look, they see opportunities where others don’t to instigate an extraordinary, exhilarating, damn good time. To illustrate this unique attribute of Mountain Dew fans everywhere, the one-of-a-kind citrus beverage is […]
McDonald’s is launching the imlovinit24 initiative to bring the world together through 24 gifts of joy in 24 cities across the world, and all in 24 hours. “Customer service is the focus of everything we do, and each day we aspire to serve joy to millions of people,” said Deborah Wahl, McDonald’s chief marketing officer. […]
Cruz, La Martiniquaise’s leading Port brand, has unveiled a new and elegant design for its classic range. A brand new look designed to retain the elegant style of Porto Cruz and to give a superior brand visibility. The new packaging will be available worldwide and will be rolled out on all the qualities: Tawny, White, Ruby, […]
Brand and packaging design agency Bulletproof announces details of its work for Heineken in creating new packaging and a visual identity system celebrating the brand’s sponsorship of the 2015 UEFA Champions League. Bulletproof has designed new primary and secondary packaging for this event, as well as creating a complete visual identity system to flex across […]
Whether or not it’s the ‘Mad Men Effect’ is up for debate, but the world is increasingly excited about whisky, particularly single malt Scotch. Aficionados and connoisseurs will therefore welcome the news that Mortlach, one of the finest single malts to come out of Scotland, will be launching a variant especially for travellers: Mortlach Special […]
Michele Ferrero, owner of the Ferrero confectionery Group, passed away at his home in Monaco at the age of 89 on February 14, 2015. His wife, Maria Franca, and son, Giovanni Ferrero, CEO of the Ferrero International, were by his side. Ferrero was founded in 1946 in Alba, Italy, in the northern region of Piemonte. […]
Novak Djokovic, world number one tennis player and three-time consecutive Australian Open winner, and iconic Australian wine brand, Jacob’s Creek, have released the new ‘Made By‘ film series today. Unscripted and raw, the films show a side of Novak not seen before as he recounts never before told life stories from Belgrade, Serbia, celebrating what […]
Zomato, a leading restaurant search app, announced it has acquired Urbanspoon in one of the largest purchases ever of a U.S.-based consumer Internet company by an Indian startup. The strategic deal marks Zomato’s entrance into North America and strengthens its position as a premiere destination for millions of people around the world who want a better […]
As part of the Johnnie Walker global responsible drinking programme, Join the Pact, the world’s leading Scotch Whisky said it was giving away 250,000 kilometres of safe rides around the world during the festive season to encourage people not to drink and drive. In Edinburgh Mika Häkkinen, former Formula 1 driver and Johnnie Walker Global Responsible Drinking Ambassador, […]
You may not know this, but soda brand 7up is owned by two different companies—while it is managed by Dr Pepper Snapple Group in the U.S, PepsiCo runs it for the rest of the world. After releasing a new 7up logo in 2011, PepsiCo has just announced an updated visual identity for the well-known soft […]