In the spirit of togetherness and soccer’s rising popularity in America, Heineken is unveiling a new digital spot that pays tribute to fans and supporters. The beautiful game has the ability to bring people together, and this video is dedicated to soccer fans and their commitment to the sport, no matter who you are or what team […]
Heineken has launched H41, a limited edition Wild Lager brewed using a rare ‘mother’ yeast discovered in the deep forests of Patagonia. Developed over the course of multiple years by the brand’s Master Brewer, the new lager has a fuller taste, with spicy notes balanced by subtle fruity hints. The name H41 is derived from […]
Heineken officially launched its global Formula 1 (F1) partnership in 2016 with two new campaigns; When You Drive, Never Drink and More Than A Race. Both campaigns were rolled out across multiple markets on TV and digital platforms in 2016 and will continue to air throughout 2017. Heineken is the F1 Event Title Partner of […]
Dutch beer brand, Amstel, has joined forces with new mobile experience Snatch, to launch a UK-wide sampling campaign. The augmented reality app will give away 10,000 free pints, redeemable in Mitchell & Butler outlets, to people who successfully ‘snatch’ and hold onto their prize for up to six hours. The virtual treasure hunt app allows […]
Heineken owned beer brand Dos Equis is parting ways with Havas in favour of Droga5, taking The Most Interesting Man in the World advertising campaign with it but not without one last hurrah from Havas. Ending a decade long partnership in fitting fashion Havas published a full page ad celebrating the awards haul brought home […]
Tiger Beer is embarking on a six-year global partnership with the World Wildlife Fund (WWF), starting with a USD 1 million donation to support the organization’s tiger conservation efforts. The partnership will also see the launch of a digitally-led global awareness campaign – 3890Tigers – that uses the power of art and creativity to increase […]
The FAB Awards have released the speakers and panelists line-up of the FAB Forum, which is supported by YouTube for this year. The Forum is an invite only event that will be held on May 25th, and will act as a precursor to The 19th FAB Awards. It brings together brands, creatives, media and tech to shine a light […]
Tiger Beer has launched itself as the ‘Beer with Bite’. Brought to life through a series of 30 and 15 second films created in partnership with Marcel, Sydney, the brand tells the story of the bold attitude and bold flavour behind this bite. You can view the films here, here, here and here. From the […]
The first week of May 2017 sees the launch of Orchard Thieves’ second TV campaign ‘Start Bold/End Bold’. Created by independent agency, Rothco, for Heineken’s cider brand, it is a fully reversible commercial which has a narrative that works in both directions. “Orchard Thieves is all about finding our own bold way to do things and […]
Desperados has taken wild experimentation in music to the next level by creating ‘Train Trax’. Working with the renowned electronic music group Mount Kimbie, Desperados turned an ordinary train in Warsaw into a gig scene for fans from across the globe. The train became a hub of innovation. It was rigged to become one of […]