DDB Group Singapore has released a new campaign for Unilever ice cream brands Wall’s Feast in Indonesia and Wall’s Top Ten in Thailand, as part of a new direction for the iconic ice cream brands. The agency created the TVC in collaboration with Wall’s global team at adam&eveDDB in London, and in partnership with […]
We’ve all done it and we’ve all regretted it. Trying way too hard to make a first move on your crush. If only someone had been there to steer us in the right direction like Cornetto does in their latest campaign. Studies show that perfectionism among young people is on the rise and fear […]
Go ahead. “Give in to the bunny.” That’s the message and the tagline at the heart of a new ad campaign from FCB Chicago for Blue Bunny ice cream treats. Blue Bunny is a unit of Well Enterprises, the Le Mars, Iowa-based company that bills itself as the largest family-owned ice cream maker in the […]
There’s just something about a s’more. Maybe it’s smooshing the graham crackers around the toasted marshmallow or wiping melting chocolate off your face after taking a big bite. To harness the deliciousness of this campfire favourite, Ben & Jerry’s created Gimme S’more, an ice cream take on a classic dessert experience. Join Ben & Jerry’s […]
Ben & Jerry’s, the Unilever-owned ice cream brand, is celebrating its 40th birthday with a birthday cake-inspired ball pit party. People will be able to jump into 45,000 multi-coloured balls and try out the latest variety – Birthday Cake, which is described as vanilla cake batter ice cream, with pink frosting, strawberry swirls and cake […]
Häagen-Dazs, the iconic luxury ice cream, once again surprises consumers as it launches its first ever Valentine’s Day limited-edition variant. The on-trend floral Cherry Blossom flavour will be available online through a partnership with Ocado to mark Cupid’s special occasion. Staying true to last year’s brand reset, which focused on recruiting millennials and its commitment […]
For ice cream lovers who only indulge on special occasions or limit themselves to a weekly treat, Ben & Jerry’s has created Moo-phoria, a new line of light ice cream with satisfyingly euphoric flavours. Moo-phoria pints are full of all the wonderful chunks and swirls that fans adore, along with rich and creamy vanilla, chocolate, caramel and […]
AR (augmented reality) technology company Blippar has teamed up with Unilever’s Magnum ice cream brand and Mindshare to launch its first Asia-Pacific campaign using its AR digital placement (ARDP) unit. The ‘Make My Magnum’ experience allows users to create their own personalised Magnums—by selecting from a list of 18 toppings—on their smartphones using Blippar’s ARDP. […]
Häagen-Dazs has announced world #3 tennis player and self-confessed ice cream fanatic, Grigor Dimitrov, as its new global ambassador. Having unveiled a landmark rebrand in 2017 and a continued partnership with iconic Grand Slams such as Wimbledon and Australian Open, endorsing one of the most popular rising stars of the sport has further cemented the […]
Unilever has sought to put out a social-media fire in Indonesia over its Golden Gaytime ice cream brand, by explaining that the brand is not even sold in the country. The company issued a statement on January 8, in response to fervent local social-media outcry protesting Golden Gaytime, sold by subsidiary Wall’s, for its name […]