Since 1959, Cornetto has been talking to teens about love through actors pretending to fall in love. But, for their 60th anniversary this year, they decided to help the actors fall in love for real. ‘Making of Love’ is a true love story that was hatched with a match-making plan. With help from LOLA MullenLowe, […]
The 2018 Christmas campaign for Italian iced tea brand Estathé plays on the theme of ads that use the results of studies to make questionable claims about their products. Depicting a typical family Christmas scene with family and friends seated around a table, the voiceover claims that a study has proved that drinking the tea […]
Super-premium Italian beer brand Peroni Nastro Azzurro has announced a new logo, bottle and glassware, with identity and packaging developed by Nude Brand Creation. The renovation is the most significant for the global brand since 2005 and re-affirms the brand’s position as a global Italian style icon. With style at its heart, Peroni Nastro Azzurro’s […]
Burger King is back on air in Italy for the launch of the Bacon King BBQ with barbecue sauce, in a new campaign from Serviceplan Italia and Plan.Net. A sandwich that will not go unnoticed in the Burger King restaurants, thanks to its ingredients loved by customers. The creative platform “Try Not To Notice […]
Lavazza’s first flagship store in Milan spreads across approximately 1800 sq ft and is built to express the brand’s heritage of creativity and innovation for coffee. Designed by London-based retail design consultancy JHP Design, the space was created to effortlessly showcase Lavazza’s Italian character and authenticity. Coffee First The store, which opened recently in Milan, […]
‘2SORELLE’ (‘2SISTERS’) is the new Christmas commercial for Bauli, one of the most iconic Italian brands, created by McCann Worldgroup and directed by the famous Italian filmmaker Paolo Genovese. The commercial is part of the “Lascia parlare il cuore” (‘let your heart speak’) campaign, whose aim is to help people reveal the small and unexpected […]
In May, Heineken‘s Birra Moretti opened the doors to ‘Il Paese coi baffi’ (The Moustache Village), together with agency Armando Testa. The ads follow the lives of the characters who inhabit this fabulous place, suspended in time, in which all the events revolve around Moretti’s brewery. With the latest spot ‘Spillo’, we reach the […]
The newest menu item at one Starbucks location isn’t a limited-edition frappuccino. Instead, it’s freshly baked bread and focaccia sandwiches. Starbucks, sbux, opened the high-end Italian Princi Bakery inside its Seattle Reserve Roastery location on Tuesday—a move that marks a shift for the massive coffee chain as it finds other avenues to reach customer’s wallets. The Italian […]
Campari®, Italy’s iconic bittersweet red aperitif, today announces the return of Campari Red Diaries, the series of short films focused on the notion that “every cocktail tells a story.” The 2018 release features a hallmark short movie steeped in intrigue, leading viewers on a journey in pursuit of the perfect cocktail. The Legend of the […]
Got a sweet tooth for Nutella? Instead of expressing your love for the hazelnut chocolate spread by bathing in whole tub of it, why not book a flight to Italy for McDonald’s latest offering of Sweety Con Nutella? Before you freak out at the thought of a beef patty slathered in chocolate, the burger contains no […]