KitKat sounds like “kitto katsu,” which means “surely win” in Japanese. That’s made the chocolate bar from Nestlé a popular gift for students studying for university entrance exams, as a way to give them some encouragement during what is surely one of the most stressful times in a young person’s life. Building off its award-winning KIT […]
KitKat’s iconic ‘Take a Break, have a KitKat’ strapline has served the brand for the past 75 years and now the Nestle-owned chocolate biscuit is looking to expand its strategy to deliver more personalised messaging. Over the past year KitKat has worked to own people’s down time with a marketing strategy that has seen it […]
Nestle is encouraging anyone stressed out by Christmas preparations to have a break, with a pithy outdoor and print ad created by creative partners J Walter Thompson London. The brand has tweaked the foil tear that forms when anyone opens a KitKat to show a Christmas tree set against a wintry, foily backdrop. The ad […]
One Direction is going on hiatus beginning in March, and they apparently can’t wait. Because this is Super-Bowl-blackout-level news, just waiting in the wings for an Oreo to own it, KitKat seized the day: Working with J. Walter Thompson, it posted a tweet that uses the 1D news to build on its longtime “Have a […]
As the countdown to the festive season starts millions of Brits already have one worried eye on the exhausting side of Christmas. On top of this, they have to contend with more and more Christmas ads, starting earlier and earlier, featuring traditional jingly bells, families around the turkey, re-recorded Christmas songs and all the usual […]
While the majority of the Black Friday frenzy has shoppers scrambling for discounts on electronics and clothing KitKat has cleverly weaved itself into the fold with a new ad which taps into the consumerism and exhaustive nature of the day. Created by J. Walter Thompson London, the new KitKat ad adopts one of the universal […]
Candy brand KitKat is well-known for encouraging people to “have a break,” and these fun billboards really push the idea: they give massages. In Bogota, Colombia, J. Walter Thompson and Mindshare created bus shelters that served as “mini massage parlors.” When passersby leaned against them, they would activate motors inside the billboards that would give […]
To mark the release of the latest Bond film KitKat have launched a new ad campaign which plays on the ladies’ man image of the iconic spy while also using the brands famous catch phrase. KitKat have created a poster which lists every bond girl featured in the film series including Pussy Galore, Mary Goodnight […]
Few 80-year-olds can claim to be trendsetters in the digital age, so how has a brand celebrating its eighth decade managed to take social media by storm? Launched in 1935, KitKat, with its trademark red wrapper and chocolate fingers, has not just stood the test of time, it has never stopped moving with it. Named […]
Nestlé Japan has developed a new mini KitKat that can be eaten as chocolate bar or baked. When put in the oven for two minutes, this KitKat becomes like a crispy cookie. Working with Japanese chocolatier Takagi, who recently developed KitKat’s first boutique, the company has developed the world’s first KitKat that can be baked […]