Liberation Foods, the UK’s first Fairtrade and farmer owned Nut Company, is launching its first seasonal range of snacks into 252 Oxfam shops nationwide from 21st October 2013. Following the successful launch of two new product lines during the summer, coupled with a recent refreshed brand identity, Liberation’s two new winter snacking products include: Fairtrade […]
British confectionery giant, Swizzels Matlow, the king of the trick or treat season, is gearing up for a sell out Halloween season with a horrific host of new products. This year’s new ghoulish party delight is Trick or Sweet, which includes a selection of Double Lollies, New Refresher bars, Parma Violets, Love Hearts, Fruity Pops, […]
HP Sauce has teamed with Movember for the third year running, with the launch of special packaging which reads ‘Saluting Mo Bros this Movember’. HP Sauce’s collaboration with Movember will also be supported via challenges and competitions on the HP Facebook page. For the first time, the campaign will be extended to see the HP […]
Mondelez have launched their first outdoor campaign in Ireland for OREO, the “Dublin Twist”. Created by Draftfcb London, the campaign will appear across Dublin. This great opportunity for OREO is the result of PHD winning €150,000 of media space in JC Decaux’s “Fame – The Agency Edition” competition. Following on from the Cannes Lions Cyber […]
Costa, one of UK’s favourite coffee shop, announced that it will be opening a new store within Heathrow’s Terminal 2: The Queens Terminal in June, 2014. With an investment of close to £1 million, the 3,000 sq ft store located in international departures will be a unique store design in the Costa estate. With coffee […]
California producer Truett-Hurst has launched the world’s first wine range housed in square bottles. Called California Square, the trio’s packaging was designed by Kevin Shaw of forward thinking drinks packaging design firm Stranger & Stranger. The design’s square shape, retro graphics and screen printed label hark back to old spirits bottles. The three-strong California Square […]
Following increased enthusiasm for Crosta & Mollica’s ‘really Italian’ authentic regional breads and savoury snacks sourced from genuine Italian bakers, a delicious new range is being introduced into Waitrose. Range has a mix of savoury snacks and breads, which are listed below: Savoury Tarallini with Pugliese Tomato Building on the success of the classic Tarallini with […]
Nando’s is launching an integrated ad campaign promoting its new electronic loyalty card. The new campaign, which comprises radio, outdoor and press ads, is by 18 Feet & Rising and breaks on Thursday, 17th October. The radio ads are set around various situations where people try to use their Nando’s loyalty cards incorrectly, such as […]
Ballantine’s has unveiled brand positioning aimed at associating the Scotch whisky brand with authenticity, self-belief and conviction. ‘Stay True’ will begin rolling out across key markets from October. The campaign will be spearheaded by a TV spot and will also run across press, outdoor and online media. The activity features a number of ‘Stay True’ […]
Johnnie Walker, the world’s leading Scotch Whisky brand, unveiled the jewel in the crown of its new and exclusive range, the Johnnie Walker Explorers’ Club Collection – The Royal Route. Exclusively available to adventure seekers who adopt the exploratory ethos of the John Walker & Sons agents, this luxury blend completes the first Series of the […]