Bud Light is continuing its mission to bring the people of America together over ice-cold brews and music this summer by announcing its plans for Lollapalooza 2016. Along with its traditional on-site activation and naming of the main stage on the north-end of the festival, Bud Light’s presence will be extra special this year – […]
Inspired by overwhelming fan demand, Pepsi announced that Crystal Pepsi – the iconic 90s clear cola – will be available for a limited time across retail and foodservice locations in Canada and the U.S. this summer. To kick-off the Summer of Crystal Pepsi, the brand will release “The Crystal Pepsi Trail” online, a take on […]
For 30 years, Sprite has been championing the sound, feel and culture of hip-hop in partnership with legendary rappers and artists. Back by popular demand, the Sprite Obey Your Verse campaign continues to celebrate hip-hop and pay tribute to the artistry of lyricism with a new set of cans featuring lyrics from 2Pac, Missy Elliott […]
Molson Coors, one of the UK’s biggest brewers, has today announced the first on-trade elements of Grolsch’s new multi-faceted campaign “Unconventional by Tradition since 1615.” A new, limited edition font and glassware will be available to customers in the on-trade this month. The “Unconventional by Tradition since 1615” campaign heroes the brand’s essence of originality […]
Pernod Ricard is hoping to appeal to whisky connoisseurs with a limited edition luxury drink under its Glenlivet range, which comes with specially designed packaging to test drinker’s palettes. The packaging for the Glenlivet Cipher, the second in a series of limited editions, was designed by NB Studio, and comprises an opaque black bottle, with […]
Scotland’s biggest food exporter Walkers Shortbread have unveiled a new limited edition carton design in commemoration of Queen Elizabeth II’s 90th birthday, which falls on the 21st April. With its striking royal blue design, the ‘Special Edition’ design represents a far departure from the traditional tartan carton that has been the calling card of Walkers […]
GODIVA Chocolatier is kicking off its 90th Anniversary with the launch of a new limited edition collection that celebrates the brand’s roots while crafting the future. The collection is both sweetly nostalgic and at the cutting edge of chocolate and design innovation. Featuring eight of GODIVA’s most iconic chocolates – one for each decade since […]
Belvoir Fruit Farms is encouraging the nation to raise a very cordial glass to Her Majesty the Queen on her 90th birthday with a limited edition of their original Elderflower Cordial, resplendent with a union jack and a birthday message on the label. The Leicestershire based, family-run business has been making its award winning Elderflower […]
Havana Club, the global leading rum in the super-premium and above category, is to launch the Havana Club Tributo Collection on the 29th February 2016, with packaging designed by Nude Brand Creation. The new series of limited editions created with exceptional rum reserves are set to be unveiled annually at the Cuban Habanos Festival. A […]
Following design agency Taxi Studio’s global redesign of the Carlsberg brand, the studio was tasked with creating a football-themed Limited Edition packaging design to celebrate UEFA Euro 2016 in France, and Carlsberg Export’s association with it. Taxi Studio’s brief was to remain consistent with the wider Carlsberg look and feel, but specifically, they were asked to help Carlsberg Export […]