McCain has unveiled a potato scented taxi, which will offer free rides for five minutes – the time it takes to microwave a McCain Ready Baked Jackets potato. The taxi will travel through London, Birmingham, Manchester, York, Leeds and Bristol, as part of a £8.4m marketing campaign. The specially designed ‘Jacket Taxi’ emits the warm […]
London-based start-up Desk Beers has recently started a service that we feel will make Fridays even more awesome than they already are—a beer subscription service that sends craft beers from London breweries right to your work desk every Friday. Not only would you be able to discover and taste great local beer, it also seems […]
Heineken-owned super premium packaged beer Sol is installing permanent branded areas in flagship London bars as part of its ongoing below-the-line activity to celebrate the new ‘Espiritu Libre’ proposition. The initiative, led by agency Space, is designed to bring the new brand positioning to life and generate trial and visibility for the product, targeting its […]
Papa John’s hosted a grand celebration in London in recognition of the company reaching the 1,000th international restaurant milestone. The celebration, which featured an international flair with guests waving flags from some of the 35 countries and territories that Papa John’s operates in, featured Papa John’s founder, chairman and CEO, John Schnatter, and hundreds of […]
The Imperial Arms in Chelsea has long been a popular venue, with locals and visitors alike flocking to enjoy its charms. Now this King’s Road landmark, with its stunning Victorian façade, is to undergo an exciting metamorphosis this October, offering customers a superb new venue in which to eat, drink and socialise. The Imperial will […]
If you thought weird weather that dispensed food only belonged to the fictional world—like in the animated film ‘Cloudy with a Chance of Meatballs’—think again. London-based avant-garde baker and creative director of ‘Eat Your Heart Out’, that previously created an edible hotel made of cake, Miss Cakehead created “ice cream snow”. The crazy weather that […]
London’s first chocolate themed pop-up restaurant will take place on 27th July in Hackney. The Cocoa Club presents a funky taste experience for you to indulge in a three-course meal cooked with hints of dark chocolate. Going back to the roots of chocolate, the Cocoa Club gives you the opportunity to taste savoury home made […]
Aesop, the brand storytelling agency has created a unique live event for Birra Moretti – the authentic Italian beer brand – as part of an ongoing integrated campaign. Building on the success of last year’s Pizza in the Piazza – which brought, great food, great company and great beer to some of London’s lunchtime hotspots […]
As a clever way promote its on-demand chauffeuring services, Uber launched a literally ‘cool’ on-demand offering that lets you summon an ice cream truck wherever you were. For one-day only, the service ‘Uber Ice Cream’ required users to download the app on their phones. Thereafter, users could request an ice cream truck to swing by, […]
Andrew Woodford has been appointed head chef at Joel Kissin’s eagerly anticipated new restaurant, Boulestin, located in St James. Andrew, who is already working on menus and staffing prior to the September opening, was most recently Head Chef at Colbert, the acclaimed French restaurant on Sloane Square, which he helped to launch. His role at […]