YO! Sushi Abandons Branding for Pride in London 2018

YO! Sushi Abandons Branding for Pride in London 2018

YO! Sushi, the Japanese street food and sushi restaurant, has removed all labels from its High Street Kensington restaurant front, website and social media platforms to celebrate Pride in London and the LGBTQ+ community, in a campaign devised by Fortnight Collective. YO! has listened to its employees and recent research commissioned by Pride in London #PrideMatters which […]

Coca-Cola Celebrates 50th Anniversary of the Special Olympics with Campaign Starring Athletes

Coca-Cola Celebrates 50th Anniversary of the Special Olympics with Campaign Starring Athletes

With the Special Olympics USA Games in full swing in Seattle, Coca-Cola is using the opportunity to celebrate the organisation’s 50th birthday with a campaign starring three athletes. Coca-Cola, which has been a sponsor of the Special Olympics since it was founded in 1968, is spotlighting Katy Wilson, Matthew Wynne and Marcia Barret in the campaign, all […]

HiPP Organic to Encourage Consumers to ‘Feel HiPP’ with Bold New Repositioning

HiPP Organic to Encourage Consumers to ‘Feel HiPP’ with Bold New Repositioning

 HiPP Organic is thrilled to be introducing its new brand repositioning to the baby food category; ‘Feel HiPP’. The exciting new messaging and positioning from one of the UK’s most loved organic baby food brands, aims to excite and engage parents to ‘Feel HiPP’ throughout their weaning journey; enjoying and embracing every moment they […]

Recipe Launches ‘Pride Loves Pride’ Campaign for Fuller’s in the UK

Recipe Launches ‘Pride Loves Pride’ Campaign for Fuller’s in the UK

London Pride Unfiltered, the craft keg beer from London-brewer Fuller’s, is showing its support for Pride in London on 7 July 2018 by becoming the parade’s official beer partner. The move is supported with a Pride themed campaign and bespoke iconic branding around London Pride Unfiltered as well as an increased presence on social media, […]

Burger King Celebrates Saudi Women Driving with the WhoppHER

Burger King Celebrates Saudi Women Driving with the WhoppHER

 Add another brand celebrating women driving in Saudi Arabia. Burger King is offering a free Whopper sandwich for every woman behind the wheel who goes through its drive-thrus in the kingdom. The fast-food chain isn’t changing the burger, called the WhoppHER, itself—just the wrapper, with an emphasis on the program’s logo and “Celebrating Our […]

Häagen-Dazs Teams with Space to Launch its First Ever Ice Cream Fashion Collection During Berlin Fashion Week

Häagen-Dazs Teams with Space to Launch its First Ever Ice Cream Fashion Collection During Berlin Fashion Week

Häagen-Dazs marks its first foray into fashion with ‘The House of Häagen-Dazs’ during Berlin Fashion Week in an initiative by creative agency Space. ‘The House of Häagen-Dazs 48 Hour Collection’ will run over the two days of InStyle Lounge (4-5 July) during fashion week and will see the brand challenge young fashion designers to use […]

Tim Henman Wants His Hill Back in Robinsons Wimbledon Campaign

Tim Henman Wants His Hill Back in Robinsons Wimbledon Campaign

 A new, lighthearted video for Robinsons starring Tim Henman pokes fun at the former tennis player’s achievements at Wimbledon to promote the soft drink brand’s new personalised, reusable bottles. The video from Red Consultancy focuses on confusion over whether the grass bank area on the Championships site should be known as Murray Mound (after […]