To convey all the character and consistency of the line of wines Medalla Real, Viña Santa Rita and MRM//MCCANN turn to the art of cinema. Together, they launched the shortfilm “Decanted”, presenting the story of a enologist whose passion for his work is driven by a constant pursuit for excellence in the making on […]
Ogilvy & Mather (Ogilvy) has launched a new campaign for KFC in Hong Kong for their signature Hot & Spicy recipe. The campaign visually brings to life the hot sensation of the product with real-life fireballs. The thre key visuals – Space Shuttle, Dragster, and Heroes – seamlessly swaps out explosions with the real product, […]
On the mission to strike the perfect balance between delicious and healthy, No Dough Pizza Co. is proud to announce the launch of its cauliflower-based, gluten-free pizza, available in Sainsbury’s and ASDA stores UK-wide from April 2018, and Co-op stores from 16th May. Using an innovative process, they have cracked how to make a pizza […]
White Castle, America’s first hamburger fast-food chain, has announced a special new partnership with Puerto Rican singer and songwriter, Gilmarie. The artist’s new song, Make a Bold Move, was co-commissioned by White Castle and is featured in the chain’s new Hispanic national advertising campaign, and downloads of the song will directly benefit her dream of […]
Domino’s Pizza is launching yet another delivery revolution in the USA. Over 150,000 Domino’s Hotspots are now active nationwide so that customers can receive delivery orders at spots that don’t have a traditional address – places like local parks, sports fields and beaches, as well as thousands of other unexpected sites. Local Domino’s stores around […]
Expo 2020 Dubai and leading global food and beverage company PepsiCo have joined forces with a shared vision to work together towards a healthier and more sustainable future in the lead-up to, during and beyond the next World Expo in 2020. At the signing ceremony today at the Expo 2020 site in Dubai South, UAE […]
Campari, Italy’s iconic bittersweet red aperitif and cornerstone ingredient in the Negroni, unveiled its new ad campaign, Go A Sip Beyond. A nod to visionaries Gaspare and Davide Campari, the inventor of Campari and his son who helped popularise the liqueur in America, the campaign encapsulates their progressive spirit while drawing inspiration from the […]
Diageo announces a £150 million investment over three years to transform its Scotch whisky visitor experiences in the biggest concerted programme ever seen in Scotland’s whisky tourism sector. The centre-piece of the investment will be a new state-of-the-art Johnnie Walker immersive visitor experience based in Edinburgh, bringing to life the story of the world’s most popular […]
Kettle Chips has launched a new campaign called: “Real Food. Real Pleasure.” It reflects the brand’s commitment to using only real food ingredients and brings to life Kettle’s belief that ‘real is just better’. The campaign was created by Joint and directed by Vince Squibb through Academy Films. The film celebrates life’s authentic moments, where […]
As we welcome the summer, Havmor Ice Cream, one of India’s leading pure milk ice cream brands, gives us another reason to laugh off the heat. It was six months ago that Havmor established #MadeOfMilk, a belief that stems from real milk ice-cream made with the finest ingredients. Building on their commitment to authenticity, […]