Domino’s has made both a live and virtual Rube Goldberg machine for a campaign to promote its Piece of the Pie Rewards program, including a mobile game that helps hungry players earn rewards. The ‘Beautifully Easy’ TV spot by Crispin Porter + Bogusky (CP+B) introduces the rewards program with a woman placing a pizza order on […]
McDonald’s is launching the return of its popular Monopoly promotion from March 21 with two commercials – one featuring a rebel cop, the other a superhero – leading a new advertising campaign about the millions of chances to win, created by Leo Burnett London. In this campaign, McDonald’s aim to tackle believability head on. With […]
Subscription-based recipe kit service Simply Cook has unveiled a new range of in-store recipe kits with a unique design created in collaboration by B&B studio and Path. Launching in Sainsbury’s stores across the UK this month, the range of six kits delivers powerful flavours from around the world, with recipes including Goan Fish Curry and […]
Bacardí rum introduced Bacardí Añejo Cuatro (“four” in Spanish paying homage to the brand’s Cuban roots). The new premium rum is barrel-aged, undisturbed under the Caribbean sun, for a minimum of four years and has flavours of mild vanilla, toasted oak, clove and honey. As the luxury trend within the spirits industry continues to grow, […]
Sailor Jerry Spiced Rum, created to honour the Father of American old school tattooing, Norman “Sailor Jerry” Collins, is launching a bold new bottle design with iconography and imagery that further highlight the life and times of Collins, enhancing the rum’s dedication to telling and celebrating his story and building a community of likeminded individuals […]
Mondelēz International owned Lacta chocolate, has always been a symbol for love in Greece. Years of advertising have established it as the perfect gift to give on Valentine’s day. But in an age of obsession with technology and Artificial Intelligence, Lacta wanted to remind everyone that without love, life is tasteless and that what […]
Burger King restaurants are adding the sourdough bun to their iconic menu while launching a debate that could last for the ages. Starting March 29, Americans can enjoy new menu items on the new toasted sourdough bun; the Sourdough King and the Breakfast Sourdough King collection. Is the Sourdough King a burger or a […]
Mountain Dew announced that after the social media push from consumers to #BringBajaBlastBack, the bottled version of fan-favourite beverage Mtn Dew Baja Blast is making a comeback this summer – in one place, for a limited time only. The beverage will only be available at The Baja Bungalow, which is now accepting inquiries just in […]
Jameson has launched Jameson Space-Aged, a brand new product that uses an ageing method that is out of this world. For over two centuries Jameson’s Master Distillers have shown an almost limitless commitment to creating great tasting whiskey, but their ambition has only ever been held back by one thing – the Earth itself. […]
Campo Viejo, the world’s leading wine brand from Rioja and the UK’s number one Spanish wine brand, has unveiled its latest addition in its Reserva Art Series Limited Edition bottle line-up. Now in its fifth year, the new product in the portfolio will capture the essence of ‘Live Uncorked’; aiming to inspire consumers to live […]