Australian food manufacturer Simplot, has launched a brand platform ‘Fresh from the Freezer’ for Birds Eye. Created by J. Walter Thompson Melbourne, the campaign, aims to leverage Birds Eye’s market leading position and drive brand reappraisal. This is the agency’s first major campaign for the brand since being appointed to the Simplot business in September […]
Introduced to a general audience nearly a year ago, “Heart to Heart” platform serves as an inspiration for NEF\TBWA campaigns for Pernod Ricard’s brand ARARAT. The most recent one inspired a brand-new technology creating a unique customer experience. So, here’s the example of how advertisers collaborated with app developers to draw more attention to the […]
Ogilvy Sydney recently helped KFC Australia put its own unique spin on Valentine’s Day in 2018, with a campaign encouraging fans to instead celebrate their wingmen by presenting them with a limited edition ‘wing ring’. Lucky fans applied to win a pair of ‘wing rings’ by commenting on a Facebook post and demonstrating why they […]
McDonald’s Corp is removing cheeseburgers from U.S. Happy Meal menus and shrinking the french fry serving in one “Mighty Meal” as part of a new global plan to cut calories and make its food for children more healthy. The changes announced Thursday come as the world’s biggest fast-food chain for the first time established global […]
Following on from the success of 2017’s ‘You’re Forgetful When You’re Hungry’ Valentine’s Day campaign, Snickers and AMV BBDO have created another exciting experiential stunt for forgetful couples. Going one step further this time, Snickers came to the rescue of those who had forgotten to reserve a table for their loved one that evening. With […]
Cheez-It is introducing two exciting cheese snacks: Cheez-It Duoz caramel popcorn and Cheddar Crackers and Cheez-It Duoz Cheddar Jack Crackers and sharp cheddar pretzel. The new pairings deliver a mash-up of 100 percent real cheese flavour and textures, creating a satisfying snacking experience that changes with every bite. The new Cheez-It Duoz are available at retailers US-wide. “As food mash-ups become more popular, we’re […]
Brisk, the iced tea brand known for its bold flavours, announced the launch of the Creators Class program in partnership with actor, director and creative innovator Michael B. Jordan. The Creators Class is a collective of industry leaders partnered with up-and-coming creative visionaries in the Urban Arts for mentorship and collaboration opportunities. Together, they will […]
Mondelez India has partnered with Carat to launch an innovative campaign to celebrate Valentine’s Day on February 14. Titled “Pop Your Heart”, the campaign promotes Cadbury Dairy Milk Silk’s Special Edition pack for Valentine’s Day amongst the social media savvy but romantic millennials. For the record, Cadbury Dairy Milk Silk recently launched the special edition […]
In a UK and ROI first, Domino’s is leveraging Tinder’s new chatbot to help singletons find a date. Enter Dom Juan, the digital love guru. Appearing as a normal profile, this thumb-stopping chatbot is a chat-up line expert who wants you to swipe right. Dom Juan will start to help as soon as you’ve matched […]
Matching in the modern-day is all about choosing a partner (by face) and hoping it ‘clicks’. This Valentine’s Day, among all the roses and right-swipes, Swiggy and their digital partner, Dentsu Webchutney, have come up with a novel approach to finding the perfect match. Ashish Lingamneni, AVP – Marketing, Swiggy said, “Food is one thing […]