Jack in the Box has a new line of premium specialty sandwiches called the “Food Truck Series,” and it’s as good as anything Martha Stewart could cook up. That’s the premise of the fast-food chain’s 2018 regional Super Bowl campaign, via agency David&Goliath, in which its eponymous mascot battles the culinary queen in a rivalry […]
Vegan and flexitarian dining trends are on the rise and food imagery remains ever-popular on Instagram and Facebook, so it was only natural that wagamama would promote their new vegan take-out menu on social and outdoor media. Just in time for #veganuary, Loco’s social media marketing videos advertise wagamama’s vegan menu as well as […]
This Valentine’s Day, food-on-the-go retailer Greggs has teamed up with OpenTable, the world’s leading restaurant booking service, to open its doors for couples to enjoy a romantic, candlelit dinner in its shops for the very first time. Selected shops will be transformed into restaurants designed for romance, complete with mood lighting and music, roses, candelabras […]
At the start of the year, Diet Coke debuted some millennial-friendly, colorful cans and new flavors ranging from twisted mango to feisty cherry. Now, those new flavors and cans are making a Super Bowl appearance on Feb. 4. The brand released four spots today—a 30-second one starring actress Gillian Jacobs and a series of 15-second […]
Putting its fans centre-stage, quite literally, pioneering wholefoods snack bar brand Nākd is showcasing the winning doodles from two dedicated fans who entered its ‘Add a little Delight’ social media competition. The sketches will feature in the brand’s out-of-home advertising at London tube stations and rail stations from mid January till the end of the […]
Young’s Seafood Limited, the UK’s leading fish and seafood company, is investing heavily in the Frozen fish category with its biggest ever advertising campaign. The £5 million pound campaign will lead with Gastro TV advertising and, in a first for Young’s, a six-month TV sponsorship on UKTV’s Drama channel. Young’s brand ambassador, Malcolm the Cat […]
KFC has a new celebrity wearing Colonel Sanders’ signature white suit and goatee—Reba McEntire, who stars in a new 60-second spot promoting the fried-chicken chain’s new Smoky Mountain BBQ flavor. A 30-second version of the ad from Wieden + Kennedy in Portland will air during the Grammy Awards broadcast on CBS. McEntire replaces the ‘Value […]
Budweiser has been more known for its Clydesdales, puppies and frogs in its Super Bowl ads, but its new focus for this year’s big game features the brewer helping out storm victims with water. Since 1988, Bud’s Cartersville, Georgia brewery team has helped provide more than 79 million cans of water to cities across the […]
Natural Light is making a new appeal to cheap beer fans by offering some student debt relief. The Anheuser-Busch InBev economy brand will run a Super Bowl spot in 10 local markets to plug a new program in which it’s giving away $1 million to help people pay off student loans. Because this is marketing, […]
One of the best Pizza in Ireland just got better. Platform Pizza, rated number one by readers of The Irish Times, has launched an digital ordering and delivery service with the help of Preoday. The restaurant has a huge fan base which have rated it number one in Bray, Co. Wicklow on Trip Advisor, and previously voted it the […]