Lucozade Sport have taken a fresh approach to utilising digital out of home with impromptu live stream fitness sessions at a bus shelter aimed at unsuspecting members of the public. The ‘Wait training’ campaign launched October 14 and was devised by creative agency Grey London, with MediaCom overseeing the advertising buying. The fitness instructor led […]
Ogilvy Delhi has created a digital campaign “You eat, they eat” for KFC’s add HOPE initiative, where KFC will contribute upto ₹5 from the sale of every bucket. The agency saw an opportunity to use the KFC bucket to raise awareness for the plight of millions of children, suffering from hunger. These short, animated films […]
Kellogg’s has enlisted the expertise of ENVY and Isobar to deliver its inspiring new campaign, #WhatStrengthIs. The campaign sees a star-studded cast of Nicola Roberts, Katie Piper and Lisa Faulkner, beamed up onto the LED screens in London Waterloo as they reveal what gives them strength. By celebrating the experiences of these high-profile, successful women, the […]
In its largest marketing campaign to date, Castello is inviting food lovers all around the country to try a burger Built with Blue. To introduce Burger Blue, the country’s first ever conveniently sliced blue cheese, Castello has enlisted the help of BD Network and well-recognised burger chefs and restaurants, as well as a US celebrity […]
For Holiday Season 2016, high-end tea company Newby Teas of London presents an elegant advent calendar for tea connoisseurs: Discover 24 luxurious flavours with the Newby Classic Tea Bag Collection. The three dimensional advent calendar has a “dolls house” frontage, an attractive black and white illustration of N. Sethia House – the Newby global headquarters […]
Cocoa Plus is a high protein luxury chocolate brand, the first of its kind in the UK. They pride themselves on their selective and natural ingredients, with reduced sugar, high fibre content and 10 grams of protein in every bar. The start-up chocolatiers have recently branched out by creating a new flavour range of more compact 40 […]
Pioneering drinks brand Malibu is aiming to consign bar queues to the history books, with the launch of a ground breaking cup that will bring club and festival goers’ drinks directly to them. Featuring state-of-the-art ‘internet of things’ technology, the new ‘Coco-nect’ cups send signals to bar staff every time a fresh drink is required. […]
Global brand design agency jones knowles ritchie (jkr) has developed a brand and visual identity for Booma, a new dining concept launching in Brixton this month which pairs Indian food with craft beer. jkr was approached by the Booma founders earlier in 2016 with just a name and a concept, and has developed all design assets […]
Campari, the iconic red Italian bittersweet apéritif, announced Campari Red Diaries; a holistic (r)evolution to the late Campari Calendar. Representing a step-change in the brand’s communication, Campari Red Diaries brings to life the powerful ethos that “every cocktail tells a story”, celebrating cocktails as a form of art and a powerful vehicle for expression by shining […]
Jamie Oliver Group has partnered with AKQA to create one of the first Amazon Alexa Skills in the UK. Skills allow you to personalise your Amazon Echo, with this new Jamie Oliver Skill giving you hands-free access to over 160 different culinary delights from Jamie. The Jamie Oliver Skill offers recipes based on eight main […]