Just Eat, the world’s leading marketplace for online food delivery, has today announced an exciting new phase in the evolution of the Just Eat brand. Recognising its unique position as market leader in all 13 countries in which it operates, Just Eat has declared an ambitious company vision: to create the world’s greatest food community. […]
Mountain Dew, in collaboration with Snow Park Technologies and CA RampWorks, announced the creation of SuperSnake, the ultimate snowboard and skateboard hybrid dream course on snow. A 22-minute short film – “SuperSnake” – will unveil the never-been-done build out and completely unconventional riding experiences that brought elite skateboarders and snowboarders together to ride alongside each […]
McDonald’s Australia has launched what is claimed to be a world-first mobile experience for its largest promotion, with the Monopoly Game at Macca’s app, transforming the entire promotion into a mobile gaming experience that converges the digital and physical worlds. Going mobile for the first time, the campaign and mobile gaming experience was led by […]
Bacardi, the world’s largest privately held spirits producer, announces it has selected JD.com, the largest Chinese e-commerce company by revenue, to be the drinks company’s Online Retailer Strategic Partner. The two companies signed a memorandum of understanding of strategic cooperation to support Bacardi’s online business development and premium spirits brand promotion on JD.com. The partnership […]
Britain’s most popular breakfast cereal, Weetabix, has added all-green traffic lights to its Weetabix Original and Weetabix Protein packaging. Weetabix is one of the few cereal companies to share its nutritional credentials in this way. Speaking during a media briefing at their Burton Latimer headquarters, Kevin Verbruggen, Head of Brand at Weetabix said: “As a […]
With the tax on sugary soft drinks due to come into effect in April 2018, the majority of UK sports and energy drink users say they expect their purchasing of these products to be affected as a result of any price increases. Indeed, new Mintel research reveals that one in three (32%) Brits who drink […]
In a bit of Doctor Who-esque regeneration, Dos Equis on September 7 introduced its new Most Interesting Man (MIM) in the World—to replace Jonathan Goldsmith, who who retired from the role earlier in 2016. And this MIM isn’t just a new face. He heralds a new approach to the ads, in what the brewer calls a […]
Dom Pérignon presents “Meet the Ultimate Dom Pérignon, P2 Plénitude Deuxième – Touched with plénitude”, its exceptional all-new campaign that invites you into the world of its flagship champagne. It is a unique visual expression of an encounter with Dom Pérignon P2, and the intense, intimate sensations and emotions that define it. “Touched with Plénitude” The new […]
When the NFL season kicks off on September 8, the US’ favourite beer will be celebrating the fans that have made football the number one sport in America. Bud Light, the Official Beer Sponsor of the NFL, has already released 720 million of its newly redesigned NFL team cans and next will launch a nationwide marketing […]
Food delivery company Deliveroo has rolled out a new brand identity, refreshing the logo, wordmark and providing an equipment refresh to help its its riders (more often than not cyclists) stand out more on the street. Branding agency DesignStudio worked with the company to deliver a new minimalised kangaroo logo, conceiving hundreds of possible entries. […]