KFC UK has partnered with Snapchat to produce a series of sponsored geofilters that will be available when customers use the app while at one the chain’s 900 locations in the UK, marking the first time a brand has made use of the geofilter unit in Britain. The geofilter adds a special overlay onto images […]
Domino’s Pizza is buying Germany’s biggest Pizza chain, Joey’s Pizza, in a deal worth around £57m. The buyout will be a joint venture between Domino’s Pizza’s UK and Australian owners with two-thirds owned by the Australian company and the remainder owned by the London-listed Domino’s Pizza Group, which already has operations in Germany. Don Meij, […]
Smint, the UK’s fastest growing sugar-free mint brand, is launching a new TV sponsorship to boost awareness and drive sales in Scotland in the run up to Hogmanay. Partnering with STV, which holds the Channel 3 licences for central and north Scotland, Smint will launch a series of 10” and 20” sponsorship credits between the […]
Following the success of its launch in Birmingham, Mentos, the UK’s fastest growing mint brand is bringing its outstanding ‘Who Says No to Mentos’ campaign to Manchester. Running until 3rd January, this exciting activation ranges from sampling to large-scale branding across the city. The activity kicks off this week, and residents of Manchester will be […]
More than a quarter (27%) of UK adults will suffer from at least four hangovers during the Christmas period, while 64% expect to overindulge during festivities, according to research from Coca-Cola. The soft drinks giant has published the findings as it gears up for its annual Designated Driver campaign, run in partnership with the Department […]
This holiday season Stella Artois wanted to give city-dwellers a taste of something they don’t get too experience too often — the wonder of a starry sky. Together with lead agency Mother London, and production company UNIT9, Stella Artois (whose name is derived from the Christmas star) has brought to life a pop-up installation that […]
‘Tis the season for lists of gift ideas with a wow factor. Not yet on most lists: ugly sweaters for snacks. Fortunately for flummoxed gift (and party)-givers, an on-line documentary for General Mills’ Chex Party Mix, created by McCann, features Brooklyn yarn-bombing artist, London Kaye, five very talented and bemused New Jersey crocheters, and their […]
Heineken USA unveils a specially designed Vanson motorcycle jacket in partnership with Boston-based boutique Concepts, marking the last of five premium collaborations Heineken will launch in 2015. The outerwear piece will make its debut at a celebration at Concepts’ Harvard Square location, and five attendees will have the opportunity to receive the custom item. For […]
VML has been appointed as Kellogg’s Asia Pacific regional marketing technology partner, following Kellogg’s competitive multi-agency pitch. VML will expand its current Kellogg relationship beyond Australia and North America to now additionally cover technology across the entire Asia Pacific region plus South Africa for digital and social campaigns. The pitch was led by VML Australia […]
Ahead of the star studded UEFA Euro 2016 final draw in Paris on 12 December, Carlsberg, the Official Beer to the UEFA Euro 2016, announced its marketing campaign for the tournament in France next summer. Carlsberg’s promise for the tournament will be to “do it better for the fans”. The campaign is built around Carlsberg’s […]