In a battle akin to the space race between cold war rivals USA and USSR, the UK’s best-selling alcoholic Ginger Beer, Crabbie’s has dealt a huge blow to ‘Gingeraught’ Major Tim Peake’s claim to become the first ‘ginger’ in space. In the oddest of missions that even the most experienced at NASA can’t say they’ve […]
Building upon the recently launched “Life Well Paired” campaign, Solve partnered with client Président Cheese to concept, produce and execute a branded pop-up store experience near Bryant Park. The immersive retail experience was billed as three days of European inspiration and education. Consumers were able to sample and purchase both domestic and imported Président Cheeses […]
Miller Lite is on a mission to bring even more holiday cheer to New York City. The original light beer brand enlisted the help of Brooklyn-based street artist London Kaye to design and construct a giant knit holiday sweater-themed billboard this holiday season. London Kaye is known for her passion to crochet; her artwork adorns […]
Crystal Pepsi is back, with help from creative agency The Barbarian Group. Pepsi announced that it will re-release Crystal Pepsi, its clear cola from the 1990s for a limited time. The only way to get a bottle is to sign up for a sweepstakes running from Dec 10-11 through the brand’s loyalty program, Pepsi Pass, […]
McDonald’s Canada, known for its transparency on how its beef patties, french fries, chicken nuggets and burger ads are made, is making no effort to conceal its latest contest especially for employees— ‘The Secret Secret Menu Challenge’. Unlike McDonald’s UK’s online competition that invited fans to create their dream burgers to be sold in stores, […]
Patrón Tequila, one of the most-recognised and respected luxury spirits brands in the world, has taken-over a Christmas window display in Selfridges as part of its UK Christmas sales drive. The activity has been produced and created by launch specialist agency Five by Five. ‘A Perfect Constellation’ is a constellation of stars in the shape […]
We’re nine months away from the start of the greatest sporting show on earth and on December 7, Kellogg’s is showing its support for Team GB on the road to Rio 2016. Kellogg’s partnership with Team GB will play a crucial role in enabling our athletes to arrive at the Olympic Games as best prepare as […]
“I’ll tell you my secret,” said Frank Ottomanelli, 71, holding up a freshly cut veal shank behind the counter of his family’s storied New York deli. “Red meat and wine.” Then, after imparting this wisdom for a long and productive life, he brandished his father’s old carving knife and talked about the famous lamb sausage […]
In the context of Design Miami, of which it has been the exclusive champagne sponsor since 2012, Maison Perrier-Jouët is celebrating its long-standing ties with the world of art and creation. Among the exciting initiatives marking the luxury champagne house’s presence in Miami this year are L’Eden by Perrier-Jouët, an exclusive event at Faena Hotel […]
Yes, you heard that right, crisp brand Pringles has launched a limited run of scented candles for the festive season. Pringles has created 500 scented candles in three flavours that will be sent to pre-selected people to test out ahead of a potential wider launch in 2016. The candle scents include cheesy cheese, Texas BBQ […]