Heineken is set to take over Underpass Park in Toronto on July 21, where the beer brand will host a party and unveil a piece of street art it has commissioned. A once-dormant public space under several highway overpasses in Toronto, Underpass Park was revitalized and turned into a public space in 2012 and given a fresh […]
Ben & Jerry’s is pushing for change this election year with a new ice cream, new marketing campaign and a few arrests. The ice cream maker has long promoted its progressive social mission, speaking out on issues including growth hormones in milk, marriage equality and climate change. In 2016, its effort is a “Democracy Is […]
Based on the need for a transformative communications model in the modern food and beverage industry, MSLGROUP has unveiled Six Communication Drivers for Winning Share of Mouth in the Conversation Age. The drivers – distilled from the expert opinions of top food industry communications experts inside and outside the firm – are supported by secondary […]
Millennials have replaced Boomers as America’s most populous and most influential generation, with more than 75.4 million in the US alone. Ranging from 21-34, some of our country’s most important technological, creative, and economic advancements can be directly attributed to this age group. Yet the very people who are changing the face of the nation […]
To celebrate its exclusive sponsorship of Tomorrowland, one of the world’s largest electronic music festivals, Anheuser-Busch InBev has launched ‘Infected by Music’ – a cross-brand global campaign to bring exclusive music experiences leading up to and during the Belgian edition of the festival (July 22-24) and reaching consumers all around the world. At the heart […]
“Right wing or left wing, nude we are equal,” says Wilson Barreto. Wilson was blinded by a FARC (Revolutionary Armed Forces of Colombia) bomb attack in Bogotá when he was just 19. He is one of more than 6,000 people from all sides of the Colombian civil war who posed nude at Bolívar Square, Bogotá, […]
Chocolate milk brand YUP! and digital media company Onion, Inc. are rallying teens and young adults across the nation to join the ‘Nothing Hour’ movement. The beverage brand is shaking up the chocolate milk market by bringing an unconventional twist to a familiar category, using social marketing to appeal to young adults and teens rather […]
For the past three months, the US has been engaged in a passionate election that has changed the course of history forever: DEWcision 2016. Members of the Mountain Dew Nation have cast their votes for either Mtn Dew Baja Blast or Mtn Dew Pitch Black, two specialty flavours that developed cult followings over the years, and after months of […]
Deliveroo is embracing something that has been on its radar since day one: alcohol. Deliveroo has partnered with the likes of Majestic Wines and BrewDog to bring beverages right to your front door in less than 20 minutes, according to multiple reports. The food delivery startup has always had alcohol on its mind, and it […]
Maxwell’s Bar and Grill in Covent Garden is enjoying an influx of new business with their newfound status as a PokéStop on the recently launched mobile app game, Pokémon Go which this week took the UK by storm following the launch of the game in America. Millions of users have since downloaded the game and […]