Starbucks have created Starbucks Reserve, a brand of rare small-lot coffees, and opened a Roastery and Tasting Room in Seattle, a unique experience that is also the world’s largest Starbucks. The experience that lets visitors follow the coffee bean’s journey from harvesting to roasting and tasting, giving them a great cup of coffee, all with […]
Spoiler alert! The X-Men are adding a few new colorful members to the mix: Red, Yellow, Green, Orange, Blue and Brown. Mars Chocolate North America announced a partnership between M&M’s Chocolate Candies and 20th Century Fox’s upcoming motion picture event “X-Men: Apocalypse.” The deal makes M&M’s the exclusive chocolate and confectionery promotional partner of the […]
Cadbury is looking to breathe new life into Milk Tray with the launch of an ad campaign to find a new ‘Milk Tray Man’ the popular James Bond-style character that last starred in the brand’s ads 13 years ago. Debuting on screens October 9 with a 30-second TV ad by Fallon, the £4m multiplatform campaign […]
Amazon is trying to make our homes resemble the futuristic dwellings of The Jetsons, the late 20th-Century cartoon about a family in space. And brands are getting on board. The latest example is Campbell’s, which according to Adweek, is one of the first brands to offer content for Amazon Echo, the 10-month-old speaker system with […]
Cheetos mascot Chester Cheetah runs for mayor of small town Chester, Montana in the snack brand’s latest video. Created by Goodby Silverstein & Partners (GS&P), the short film features all of the stereotypical makings of a political ad – scenic shots of farmland, families happily waving as Chester’s branded campaign bus drives by, and voters […]
KFC has employed mobile location technology to promote its new burrito product range, targeting consumers close to stores with relevant messaging in order to drive an increase in foot traffic into its branches. The campaign, run in partnership with location specialists xAd and media agency Blue 449, ran for three months and used a combination […]
Mary Barnard, president for Northern Europe at Mondelez said the company wants to “nudge” people into snacking mindfully rather than “mindless munching”. Speaking at the IGD Big Debate in London, Barnard set out the company’s ambition to be a healthier snacking company by 2020 and its plans to “distort” its innovation investment into exploring ways […]
Fans of the Back to the Future series can now enjoy ‘Pepsi Perfect’, as seen in the second movie of the trilogy, where Marty Mcfly purchased it at the Cafe ’80s when he traveled to 2015. In celebration of the film’s 30th anniversary, Pepsi will be producing 6,500 bottles of these limited edition Pepsi Perfect, […]
Bud Light, the official beer sponsor of the National Football League, is introducing the ultimate in smart technology innovation at the start of the season to ensure that sports fans never run out of Bud Light when watching the action. The Bud-E Fridge is a first-of-its-kind smart home beer fridge that enables consumers the ability […]
McCain, the nation’s favourite teatime brand, is launching two multi-million pound marketing initiatives next week that will shine a spotlight on modern, midweek family teas: A week long series of consumer generated content TV ads, and the renewal of McCain’s sponsorship of Emmerdale, with new ident creative. Kicking-off on 5th October, ‘The Nation’s Teatime’ will […]