Mondelez wants to use Behavioural Science to Encourage ‘Mindfully’ Snacking

Mondelez wants to use Behavioural Science to Encourage ‘Mindfully’ Snacking

Mary Barnard, president for Northern Europe at Mondelez said the company wants to “nudge” people into snacking mindfully rather than “mindless munching”. Speaking at the IGD Big Debate in London, Barnard set out the company’s ambition to be a healthier snacking company by 2020 and its plans to “distort” its innovation investment into exploring ways […]

Pepsi Rolls Out Limited Edition ‘Pepsi Perfect’ As Seen In ‘Back To The Future’

Pepsi Rolls Out Limited Edition ‘Pepsi Perfect’ As Seen In ‘Back To The Future’

Fans of the Back to the Future series can now enjoy ‘Pepsi Perfect’, as seen in the second movie of the trilogy, where Marty Mcfly purchased it at the Cafe ’80s when he traveled to 2015. In celebration of the film’s 30th anniversary, Pepsi will be producing 6,500 bottles of these limited edition Pepsi Perfect, […]

Bud Light Introduces Innovative, First-Ever Smart Home Beer Fridge

Bud Light Introduces Innovative, First-Ever Smart Home Beer Fridge

Bud Light, the official beer sponsor of the National Football League, is introducing the ultimate in smart technology innovation at the start of the season to ensure that sports fans never run out of Bud Light when watching the action. The Bud-E Fridge is a first-of-its-kind smart home beer fridge that enables consumers the ability […]

adam&eveDDB and McCain are Calling on Brits to Share their Teatime

adam&eveDDB and McCain are Calling on Brits to Share their Teatime

McCain, the nation’s favourite teatime brand, is launching two multi-million pound marketing initiatives next week that will shine a spotlight on modern, midweek family teas: A week long series of consumer generated content TV ads, and the renewal of McCain’s sponsorship of Emmerdale, with new ident creative. Kicking-off on 5th October, ‘The Nation’s Teatime’ will […]

New KP Snacks’ PMPs Offer Retailers a Bigger Bite of the Sharing Market

New KP Snacks’ PMPs Offer Retailers a Bigger Bite of the Sharing Market

KP Snacks is continuing to support independent convenience retailers with the introduction of two £1 price-marked packs (PMPs) across its iconic McCoy’s and Space Raiders brands. Available in larger sharing bags, the new packs are being launched as a result of consumer insight revealing that price-marked packs of this format are growing at 21% year-on-year. […]

Ballantine’s Launches Global Interactive Tasting Experience

Ballantine’s Launches Global Interactive Tasting Experience

Whisky brand Ballantine’s launched a new digital tasting experience in east London on Wednesday September 30, and has plans to roll the concept out globally. Developed in collaboration with Aesop Agency, the Prestige Taste Experience centres on custom built, fully interatctive digital tasting table, which is housed within a Story Room. The latter features 360-degree […]

The Laughing Cow Brings Together US Tastemakers To Reinvent Snacking

The Laughing Cow Brings Together US Tastemakers To Reinvent Snacking

As part of its ongoing campaign to encourage people to “Reinvent Snacking,” The Laughing Cow cheese invited culinary and social media stars from Seattle, Chicago and New York to bring a new perspective to snacking by sharing their innovative tips and techniques. “Our ‘Reinvent Snacking’ campaign highlights The Laughing Cow’s delicious taste and creamy texture […]

Joy Scales New Heights for Johnnie Walker at the Explorers Club

Joy Scales New Heights for Johnnie Walker at the Explorers Club

In celebration of its launch of the new Joy Will Take You Further campaign, the largest global campaign for Johnnie Walker to date, the whisky brand last night hosted an exclusive event at the New York City headquarters of The Explorers Club, the world-famous non-profit organization. The evening featured household names, renowned explorers and the […]

Chandon Becomes Official Partner of the McLaren Honda F1 Team

Chandon Becomes Official Partner of the McLaren Honda F1 Team

Chandon announces an exciting new partnership with the McLaren Honda Formula 1 Team. As one of the most successful teams in Formula 1 history McLaren meets Chandon, the vibrant sparkling wine with a boundless conquering spirit. The partnership perfectly highlights Chandon’s open spirit, ‘joie de vivre’ and spontaneous approach to life. The partnership is a […]