The entry deadline to the 18th annual International Food and Beverage (FAB) Creative Excellence Awards has been extended to March 15th, 2016. The FAB Awards recognizes the crucial contribution that superior creative and effective work makes to build brands in the Food and Beverage industry. On the threshold of its eighteenth year, the FAB Awards […]
Jim Beam is aiming to give it’s portfolio of bourbon drinks a more premium feel and has undergone its first ever global packaging redesign. The Beam Suntory-owned brand said the updated bottle looks to better represent “the premium bourbon inside” and contemporise the Jim Beam brand to appeal to younger drinkers while celebrating its heritage. […]
BBDO Guerrero recently launched a new campaign for the Philippine Department of Tourism that promotes the biggest gastronomical event in the world – Madrid Fusion Manila. This global event, which was successfully hosted by the Philippines in 2015, will once again celebrate culinary artistry by showcasing a variety of world-renowned chefs from Spain, United States, […]
Belvoir Fruit Farms is launching a limited edition of its popular 75cl Elderflower Pressé with a special ‘You’re Lovely’ label to coincide with an eight week Facebook promotion, which runs from 29 February, just in time for Mother’s Day. The ‘You’re Lovely’ label gives details on how people can nominate someone they think is lovely […]
According to this video, Coca-Cola can easily equip anyone in the country with a free Google Cardboard-style VR viewer. The video shows how a 12-can fridge pack or any other Coca-Cola packaging can be easily converted into a virtual reality viewer for an iPhone or other smartphones, drawing primarily from Google Cardboard specs. It is […]
Burger King took over the covers of the New York Post, Houston Chronicle and the San Francisco Examiner among other newspapers on February 23 to promote the launch of its flame-grilled hot dogs. The full-page cover ads feature the brand’s King mascot along with the text: “The King’s Got A Whopper…and we’re not talking about burgers.” […]
Continuing its longstanding history of fuelling football passion around the world, Pepsi announced its 2016 global roster of all-star players. The Pepsi team, uniting thrilling international talent from top clubs, will spark excitement throughout the year with a new integrated global campaign, the Pepsi #BlueCard. The Pepsi lineup of superstars includes Argentinian striker Sergio Agüero […]
Food wastage is a global problem, every day hundreds of tons of food is thrown into the bin. And it’s not only food that’s gone bad, but leftovers that are still good. Glad wanted to build awareness of this problem and demonstrate how their products can provide a simple solution. So they came up with […]
Coca-Cola famously did its names on bottles. Now, it’s Pepsi’s turn to execute a big, fun packaging idea —with a “PepsiMoji” campaign set to launch in 100 markets around the world this summer, featuring emojis on bottles and cans. A Pepsi rep confirmed the “Say It with Pepsi” campaign to Adweek, and said the emojis […]
Oreo is the latest brand to jump on the virtual reality (VR) bandwagon with a film that takes viewers on a whimsical tour of its ‘Wonder Vault,’ the magical place where its cookie flavours are dreamed up. In the film, viewers are walked through what looks like a VR version of Candy Land to see […]