2015 will see the tenth Rugby World Cup Tournament taking place in the UK, but rather than become just another official beer of another official tournament, Heineken wanted to use its status as sponsor to give rugby fans an experience they won’t forget. Dublin-based international creative agency ROTHCO, has developed ‘It’s your call’, a global […]
In September 2015, a massive white dome bearing the Stella Artois logo will be erected in downtown Toronto, setting the stage for the beer label’s three-week branded “Sensorium” experience. The event is part dinner series, part immersive theatre. Running Sept. 10 to 27, Sensorium plays with the idea of pleasing all five senses. To accomplish that, the […]
Corona’s long-standing association with the beach will be amplified by a special out of home (OOH) experiential activity in London’s Old Street, and digital activations across a further four locations. The OOH activity taking place at Old Street will implement an extended creative technique, with extra-large 3D Corona bottles emerging from the panels and a […]
Diageo is set to switch-up the marketing for its Gordon’s Gin brand next year after hiring Anomaly to fit steer its advertising, which was previously handled by BBH. The account will have more of a strategic slant than its previous iteration, according to a source close the pitch with the gin brand keen to capitalise […]
As part of their commitment to continue bringing exciting new products to multiple markets, Beverage Partners Worldwide (BPW) collaborated with Taxi Studio to create and launch a range of new products with the aim of helping NESTEA reach and recruit a more adult audience. Taxi Studio provided strategic support from the outset in the form […]
Maggi has exceeded all digital targets for the first half of 2015 thanks to a multi-faceted campaign that has been developed in conjunction with its digital partner, The White Agency, and includes a refreshed website design and targeted social media activity. The website and social media campaign have attracted a new league of followers thanks […]
It is not a far cry to say that mobile phones are an integral part of our lives today. Based on a recent study conducted by creative agency We are Social, there are over 3.6 billion unique mobile users in the world. With 33 percent of the population using mobiles to access the Internet and […]
The next phase of the There’s A Beer For That campaign launched, delivering sommelier-paired beer and food matches to people who use its tool #BeerMatch in London. Telegraph Hill is running the social engagement activity for Britain’s Beer Alliance, which builds on its brief of educating non-habitual beer drinkers about the diversity, versatility and quality […]
Doritos, the crisp brand owned by PepsiCo, has teamed up with the Lad Bible to launch ‘The Summer Bible’, the world’s first 12-hour holiday challenge. The Summer Bible will host “courageous videos and the best summer hacks” and encourage people to make the most of summer. The Lad Bible will document its own experience on […]
Chocolate brand Kit Kat has alighted on a tasty means of marking its 80th anniversary by opening a stall in Australia offering customers the chance to take a break and customise the iconic wafers to their own liking before being invited to share their creations on Instagram. Located in Sydney’s Westfield shopping centre the Kit […]