Popchips has launched a refreshed brand campaign as it targets health conscious Brits with a humorous recognition of the tokenistic efforts they are prepared to make to be healthy. Running with the tagline ‘Be a bit good’, the out of home, press, point of sale and digital work includes lines such as: “You went to […]
Diageo premium vodka Cîroc has sought inspiration from the catwalk with a limited edition ‘Derek Zoolander Blue Steel’ bottle designed in collaboration with fashion photographer Mario Testino. The limited edition Cîroc bottle is blue with a hint of iridescence, and has apparently been inspired by fictional supermodel Zoolander’s ‘Blue Steel’ pose – a look that […]
Fast food chain Pret a Manger is putting a new spin on its policy of allowing staff to give some customers free coffee. From January 18 staff will, instead of distributing instant karma, put a special sleeve (pictured) on some cups that entitle someone to claim a free coffee or tea. Pret has branded the initiative […]
Designed to be different, Haig Club Single Grain Scotch Whisky redefines the way people come together to enjoy and savour Scotch in style. On January 13, in the vibrant metropolis of Shanghai, Haig Club brand partners David Beckham and Simon Fuller hosted an extraordinary evening bringing together global industry leaders in fashion, food and drink, music […]
PepsiCo promotes its special Chinese New Year ‘Bring Happiness Home’ limited edition commemorative Pepsi Can, ahead of Chinese New Year on 8 February. Created by Civilization Shanghai, the ad tells the story of a young boy following in his family’s footsteps. Following four generations of ‘The Zhangs’, who have each played the role of the […]
The world’s top-ranked golfer will tee off with Coca-Cola this season. Jordan Spieth – who became the face of professional golf in 2015 by winning The Masters and The U.S. Open Championship, and clinching the PGA TOUR’s 2015 FedEx Cup at the Tour Championship by Coca-Cola – has signed a multi-year partnership agreement with Coca-Cola […]
The Sam Adams brewers announced the anticipated release of Samuel Adams Cold Snap, a Belgian-style unfiltered White Ale with a bright snap of seasonal citrus, fruit and floral spices, perfect for snapping out of the cold weather funk. Inspired by the season and its changing weather, Sam Adams is also asking drinkers how they celebrate […]
It’s time to shine up those dancing shoes because Coca-Cola’s Share the Movimiento dance program is back in South Florida. Share the Movimiento provides teens a chance to work together as a team and express themselves through dance while getting involved with the community. This year kicks-off the second annual event that invites teens to […]
KitKat’s iconic ‘Take a Break, have a KitKat’ strapline has served the brand for the past 75 years and now the Nestle-owned chocolate biscuit is looking to expand its strategy to deliver more personalised messaging. Over the past year KitKat has worked to own people’s down time with a marketing strategy that has seen it […]
Sacla, the Italian food brand, has appointed The Village Communications to run its media buying and planning account after a competitive pitch. The Village will take over the £1m account immediately from the incumbent, John Ayling and Associates. The vast majority of marketing activity for the brand will be focussed on Sacla’s Classic Basil Pesto […]